In a Breakout first quarter, Hallmark Movie Channel, now available in 50 million U.S. homes, builds momentum with its third original premiere of 2013, "Our Wild Hearts", scoring a 1.0 household rating and attracting nearly 1.1 million unduplicated viewers.
The Saturday, March 9th original debut replaces the recent premiere of "Goodnight for Justice: Queen of Hearts" as
Hallmark Movie Channel's 2nd highest rated and 2nd most watched original movie in network history among households and total viewers.
"Our Wild Hearts" averaged 702,000 total viewers and ranked as the #4 rated ad-supported cable movie of the day.
A two-hour original film written by veteran actor, Ricky Schroder and his wife, Andrea Schroder, and starring their daughter, Cambrie Schroder, "Our Wild Hearts" tells the tale of Willow, a strong and independent teenager from Malibu, determined to find the father she's never known. Willow leaves Malibu for the beautiful Sierra Nevada Mountains in order to search for her father,
Jack Thomas, a rugged cowboy who sells wild horses to make ends meet. As Jack and Willow struggle to know one another and understand each other's ways, Willow discovers her first love is a wild, but gifted mustang she names Bravo. The steed's indomitable spirit helps Willow find a love for spontaneity and adventure with the father she thought she'd never meet. Directed by Ricky Schroder, "Our Wild Hearts" stars Ricky Schroder and Cambrie Schroder.
Source: The Nielsen Company, March 4-10, 2013
ABOUT
Hallmark MOVIE CHANNEL
Hallmark Movie Channel, the second linear channel from Crown Media Holdings, Inc., simulcast in SD (Standard Definition) and HD (High Definition), is a trusted family-friendly network devoted to quality storytelling. Available in 50 million homes and one of the fastest-growing cable TV networks,
Hallmark Movie Channel is a 24-hour digital cable network dedicated to bringing viewers original movies with a mix of classic theatrical films, and presentations from the acclaimed
Hallmark Hall of Fame library. In today's crowded television landscape, the network offers viewers a diverse range of film genres, including mysteries, westerns, coming-of-age dramas, and
Epic fantasies.
