Hallmark Channel's COUNTDOWN TO CHRISTMAS Tops Saturday & Sunday
Hallmark Channel's "Countdown to Christmas" soars to the top again with its two original holiday premieres, "Let It Snow" and "The Christmas Spirit". The top holiday destination on television, Hallmark Channel's Saturday and Sunday premieres boosted the network to rank #1 in total day among its core demographic of women 25-54 rating for the week of November 25 - December 1. The November 30 debut of "Let it Snow", starring Candace Cameron-Bure, was the #1 cable movie of the week - garnering a 3.9 household rating and reaching over 6.1 million unduplicated viewers. This marks the fifth consecutive week that Hallmark Channel has delivered the #1 cable movie of the week. The December 1 premiere of "The Christmas Spirit" scored a 3.1 household rating with 5.1 million unduplicated viewers and claimed the #2 cable movie of the week.
The Saturday night premiere of "Let It Snow" ranked as the #2 program of the day among household rating and drove Hallmark Channel to be the #2 cable network in Primetime for the day among households (3.5 HH rtg) and women 25-54 (1.7 rtg). The network also placed #2 among household (1.7 rtg) and women 25-54 (.9 rtg) for all of Saturday. Among W25-54 rtg, "Let it Snow" was the #1 program of the day and the #1 movie of the week. In the 8-10pm time period, the original movie ranked #1 among HH (3.9 rtg) and W25-54 rtg (1.9 rtg), and #2 in W18-49 (1.5 rtg), and #2 in P2+ (1.9 rtg). "Let it Snow" placed #2 in HH (3,330,000), #2 in W25-54 (841,000), #2 in W18-49 (677,000), and #2 in P2+ (4,245,000) in key demo delivery - becoming the 2nd most watched telecast among household delivery on Hallmark Channel
"The Christmas Spirit" ranked as the #3 program among household rating for Sunday as well as the #2 movie of the day among women 25-54 rating. The original holiday movie placed among the top 10 for household and key demo ratings including #2 in HH (3.1 rtg) and #3 in P2+ (1.5 rtg). In addition, the film was #2 in household delivery (2,675,000). "The Christmas Spirit" lifted the network to rank #2 in Primetime for the day among households (2.7 HH rtg) and #2 for the full day among women 25-54 (.8 rtg).