Hallmark Channel Launches New App for Smartphones & Tablets
Hallmark Channel, the Heart of TV, is extending the reach of its quality family friendly programming with the launch of its new TV Everywhere App, the network announced today. Available on iPhones and iPads, as well as Android-based smartphones and tablets, Hallmark CHANNEL Everywhere will provide fans authenticated access to a rich array of the network's original content.
Content available on the app will include full-length episodes of Hallmark Channel's Primetime scripted series, including Cedar Cove and Signed, Sealed, Delivered, and Emmy-nominated daytime, lifestyle series, Home & Family, as well as a rotating selection of the network's highly popular original movies.
Developed by Bottle Rocket(TM), using their AWE platform, Hallmark CHANNEL Everywhere will feature social and email sharing capabilities and a customizable watch list. The app is now available as a free download on the App Store and Google Play Store.
"Demand for Hallmark Channel's signature mix of family friendly content has never been higher and the Hallmark CHANNEL Everywhere App - a seamless extension of our brand - will greatly enhance our fans' experience with and access to our programming," said Bill Abbott, president and CEO, Crown Media Family Networks. "The app, part of our active strategy to build our digital footprint, will not only benefit viewers but also enable our affiliate partners to bring greater value to their subscribers, while providing advertisers new opportunities to reach consumers."
"We are very excited that Bottle Rocket's AWE mobile video platform was able to play a key role in the launch of Hallmark's TV Everywhere product." said Scott Maddux, EVP Bottle Rocket. "In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real-time as well as new ad inventory including video, display and rich media ads."
At launch, Hallmark CHANNEL Everywhere will be available on an authenticated basis to subscribers of 209 partnering MVPDs.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark CHANNEL is the nation's leading destination for quality family programming with an ambitious slate of TV movies; original scripted series, including Cedar Cove and When Calls the Heart; specials such as Kitten Bowl; as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.
Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube
ABOUT BOTTLE ROCKET & AWE
Bottle Rocket is a full-service mobile solution provider, focused on creating handcrafted apps for the world's most discriminating brands. Since its founding in early 2008, Bottle Rocket Apps has developed more than 150 iPhone, iPad and Android apps for leading brands such as A&E Television Networks, NPR, Scripps Networks, Showtime, ABC News, NBC Universal, ESPN, Turner Broadcasting, National Geographic, Viacom and SPIN Magazine, among many others. The company's apps have won numerous industry accolades including multiple Apple Hall of Fame awards, and frequently appear at the top of their categories on the App Store. The team of senior strategists, architects, developers and artists work their magic from the company's offices in Dallas, Texas. AWE is Bottle Rocket's platform for video delivery and engagement. For more information visit www.BottleRocketApps.com/AWE