Hallmark Announces New Line of KEITH URBAN Sound Cards

Hallmark Announces New Line of KEITH URBAN Sound Cards

As country superstar Keith Urban kicks off his first outdoor summer tour this week, fans will be able to hear his music in a new line of sound cards now playing in the aisles of select Hallmark Gold Crown stores.

The collection includes 12 cards and ranges from celebrating birthdays and friendship, to lending support, love, encouragement and more. Priced at $4.99, each card in the line features a 15-second sound clip from some of Urban's top songs such as "Long, Hot Summer" and "Sweet Thing" two of his 14 No. 1 singles.

"For me, a card, like music, has the ability to make an emotional connection," said Keith Urban. "I love knowing that these cards, and my music, will mark such meaningful moments in so many people's lives!"

"Keith's songs are often about enjoying the here and now," said Angela Ensminger, editorial director at Hallmark. "We loved using those messages of taking time to stop, reflect and feel good about how far you've come. Using his lyrics as inspiration, we aimed to write cards that would solicit the same emotions as their soundtracks."

Like Urban's musical collection, Hallmark writers incorporated a range of styles and sounds into the cards that reflect a variety of life's moments from celebrating birthdays to supporting loved ones during difficult times. The cards feature warm colors on textured backgrounds highlighted with simple images.

Hallmark Keith Urban sound cards are available at Hallmark Gold Crown stores. Visit hallmark.com/stores to find the nearest Hallmark Gold Crown store.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 39,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown stores. The brand also reaches people online at Hallmark.com and on television through HallMark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

About Keith Urban
2013 is poised to be another spectacular year for Urban, who has already celebrated the success of a sold-out Australian Arena tour and received his first Golden Globe Award nomination for his song "For You," his initial foray writing specifically for a motion picture. A performance with the Rolling Stones and at Eric Clapton's Crossroads Concerts, combined with Urban's 4th annual "All 4 The Hall Benefit Concert" performing alongside "Rebels and Renegades" Willie Nelson, Kid Rock, Jason Aldean, Kris Kristofferson, Vince Gill, Tim McGRaw and Eric Church, amongst others, has further solidified the respect that Urban has received as a musician and player.