HOT IN CLEVELAND's 'MARY TYLER MOORE' Reunion Scores 2.5 Million Viewers
TV Land's "Hot in Cleveland" drew in over 2.5 million total viewers for its historic "The Mary Tyler Moore Show" reunion at 10pm and more than 2.5 million for its cliffhanger finale at 10:30pm, it was announced today by TV Land President Larry W. Jones (Source: Nielsen, 9/4/13, L+3). The highly-anticipated "Mary Tyler Moore" reunion garnered the most total viewers for "Hot in Cleveland" since March 2012 on a Live+3 basis. Both episodes originally premiered on Wednesday, September 4th.
"Two and half million people watched 'Hot in Cleveland,'" said Jones. "And then they did it again."
With the inclusion of three-day DVR playback, the 10pm and the 10:30pm episodes each scored a 1.1 rating in TV Land's target demographic of Adults 25-54, the highest ratings since the live season premiere (Source: Nielsen, 9/4/13, L+3*). Among Women 25-54, the 10pm posted a 1.3 rating and the 10:30pm went up to a 1.4 rating, also the best since the live season premiere in June. The 10pm episode popped for Men 25-54 as well, hitting a 1.0 rating, the best for the show since August 2011. Overall, the 10:30pm finale saw double digit increases with the episode up +70% among Adults 25-54 versus the winter finale. (*All statements in this paragraph from Nielsen, 9/4/13, L+3).
This summer season of "Hot in Cleveland" was up +16% versus the winter season among Adults 25-54 (Source: Nielsen, Most Current: L+7 6/19/13-8/21/13; L+3 8/28/13-9/4/13). This comes as TV Land also saw double digit growth for its series "The Exes" versus its prior season, up +21% for Adults 25-54 (Source: Nielsen, Most Current: L+7 6/19/13-8/21/13; L+3 8/28/13).
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