HLN Rebrands to Become First TV Home for Social Media Generation
HLN will reformat and rebrand in 2014 to become the first TV network for the social media generation (millennials and the millennial-minded), it was announced by Albie Hecht, executive Vice president and general manager, HLN.
Taking a cue from today's connected and wildly social generation, HLN will curate the news from across all platforms. Headlines will be ripped from the most "plugged-in" sites and blogs, and HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.
"While others report on the conversation, HLN will be a part of it," said @AlbieHechtHLN. "Just as MTV was adopted by a disconnected target audience that was underserved by television, HLN will be the first TV home to embrace the social media generation and champion its interests."
HLN will add the TV component and a sense of humor to what consumers are searching, playing, sharing, shopping, creating and watching all day long, non-stop and in real time.
The first acquisition in the newly reformatted HLN is a customized version of the hit Syndicated television show, RightThisMinute premiering Monday, February 10, and airing weeknights 10-11 p.m. ET. The program is the first daily broadcast series devoted to finding the most captivating web videos and the stories behind them as they break, often before going viral. RightThisMinute is produced by MagicDust Television and Syndicated by MGM Domestic Television Distribution.
Additional programming genres fitting the social media filter, such as animation, reality, gaming and clip shows will continue to premiere throughout the year, as well as a fresh look and new hosts.
HLN's new social media format will also become part of the DNA of Morning Express with Robin Meade (6 a.m.-12 noon, ET), News Now (12 noon -5 p.m., ET); Jane Velez-Mitchell (7-8 p.m. ET); Nancy Grace (8-9 p.m., ET) and Dr. Drew On Call (9-10 p.m., ET).
About HLN: HLN rebranded itself in 2014 as the first U.S. TV home for the social media generation (millennials and the millennial-minded). Inspired by the national passion for sharing 'news,' and the technology that makes the flow of information instantly accessible, HLN rips its headlines from social media and actively interacts with consumers and what they are searching, playing, sharing, shopping, creating and watching. HLNtv.com is designed to be the digital home for the nation's most popular social media content.