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HISTORY Launches New Brand Extension PLANET H

Related: HISTORY
HISTORY Launches New Brand Extension PLANET H

HISTORY® today announced the launch of Planet H, a new brand extension created for kids ages 7-11 to explore historical topics and eras through play. The announcement was made by Dan Suratt, Executive Vice President, Digital Media and Brand & Content Licensing, A+E Networks.

Developed with HISTORY, Planet H provides boys and girls an animated world of fun and entertainment, and high-quality content that parents can trust. The first Planet H products will be a series of games on mobile app platforms. "Empire Run" - in which kids race through several of the world's great empires - and "Frontier Heroes" - in which kids compete in mini-games throughout eras of American history - are now available for $2.99 each on iOS®, Android™ and Kindle Fire platforms. A third game in this series will follow later this year, with additional releases in 2015.

"We are excited to unveil Planet H and this new world of fun and learning for kids as part of the HISTORY brand," said Suratt. "There is a void in the marketplace around high-quality, historically inspired content that is dynamic and engaging for kids. Planet H is launching mobile first, but it is a long-term initiative with great potential to reach children with an array of content and products."

Planet H builds upon HISTORY's extensive reach in the education space which includes partnerships with prestigious history education organizations such as National History Day and museums including the Smithsonian's National Museum of American History. HISTORY's award-wining educational initiatives reach a network of over 350,000 educators, and the network's short-form videos are featured in over 70 historic sites including Gettysburg, Pearl Harbor and the Tower of London. HISTORY also has a partnership with global education leader Houghton Mifflin Harcourt, creating co-branded social studies curriculum that connects students to history through virtual experiences that are energizing, inspiring, and memorable. Planet H extends the network's long-standing commitment to quality, interactive educational content across platforms.

HISTORY developed Empire Run and Frontier Heroes in partnership with RED Games, a division of RED Interactive Agency. A+E Networks and RED Games teamed up previously to produce the hugely successful Battle of the Beards game for A&E's Duck Dynasty.

Details surrounding the games include:
Empire Run:

Race through centuries of history in this fast paced side-scrolling adventure! Collect coins, avoid artifacts, defeat enemies, and race your way through ancient empires. Take on the role of a local high school track star when he falls asleep cramming for a history test. Now, trapped in the dream world of history, he must use his quick reflexes to sprint across, over, and under obstacles in dynamic courses from five empires.

Special Game Features Include:
• Collect Did You Know facts across this and all other Planet H games.
• Each Empire has three types of challenges: Race, Destroy and Survive.
• One-touch control keeps you focused on the action.
• Race against mummies, gladiators, lancers, and more!

The eras involved in Empire Run are:
• Ancient Egypt
• Roman Empire
• Maya Empire
• Ming Dynasty
• Mughal Empire
Frontier Heroes:
Frontier Heroes tests your smarts, skills, and reflexes as you work your way through an illustrated version of American history, from pre-Colonial days through the California Gold Rush. Complete era-specific challenges to unlock more exciting adventures, and collect Did You Know? coins to learn mind-blowing facts about the USA.

Special Game Features Include:
• Play through five eras of American History.
• Master multiple levels of difficulty in each eras challenges.
• Throw tea into Boston Harbor, throw Native American tomahawks, pan for gold, help Benjamin Franklin discover electricity, and more!

The eras involved in Frontier Heroes are:
• Early America
• The Colonies
• American Revolution
• The Frontier
• California Gold Rush

Ahout A+E Networks
A+E Networks® LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of A&E® Network, Lifetime®, HISTORY®, Lifetime Movie Network®, BIO™, H2™, HISTORY en Espa?ol™, Crime & Investigation Network™, Military HISTORY™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 300 million households in over 150 countries. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.


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