HGTV's FLIP OR FLOP is #1 Primetime Cable Program Among Key Demo

HGTV ranked as the #1 cable network among W25-54 and upscale W25-54 on Thursday, July 7. FLIP OR FLOP at 9 p.m. ET/PT, featuring married house flippers Tarek and Christina El Moussa, was the #1 primetime cable program that night among W25-54, averaging a 1.34 rating. The series' ratings performance on Thursday night also placed HGTV in the #2 spot on cable among P25-54 for the night. More than seven million total viewers tuned into the network that evening.

The Thursday night premiere episode of FLIP OR FLOP garnered a 1.06 rating among viewers P25-54 - making it the highest-rated episode of the current season. The fifth season is on pace to be the highest-rated season of the series, up seven percent from year-ago levels.

ABOUT HGTV HGTV delivers the superstar experts, fascinating families, compelling renovations and stunning transformations that make all things home fun. America's favorite way to get entertaining, relatable and inspirational home and lifestyle content, HGTV offers: a top 10 cable network that is distributed to more than 92 million U.S. households; a website, HGTV.com, that attracts an average of nine million people each month; social media platforms that engage nearly nine million users; HGTV Magazine, a monthly publication that reaches more than one million readers and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc., which also owns and operates Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.

Image courtesy of HGTV