HASHTAGGERS Among Eight New Original Series on E!

By: Nov. 09, 2015
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E!, the multiplatform pop culture powerhouse, today announced a slate of original digital series that build on the network's tremendous digital growth and success. The new series span a variety of genres covering entertainment news, fashion and lifestyle, as well as the network's first digital scripted comedy series "Hashtaggers."

In addition, E! is launching "The Royal Hangover," a social post show livestream that will follow each new episode of "The Royals" throughout season two. The debut episode on Sunday, November 15 will feature interviews with Creator/Executive Producer Mark Schwahn along with series stars Elizabeth Hurley, Alexandra Park, Tom Austen and William Mosely.

Other new series include topical offerings "TV Scoop" (wt) and "Ranked" along with fashion series "Fashion Bloggers" and "Three to Be," which reflect E!'s recent integration of its E! News and digital divisions to enhance cross-platform content and offer new opportunities for the network's content to live across digital and on-air platforms. The series join E!'s current, popular digital offerings: "Live From E!," a fully interactive, live weekday web-show hosted by E! News talent that features an analysis of the biggest in entertainment and pop culture news; and "E! News Now," an original short-form news series produced specifically for broadband and mobile platforms featuring the latest in pop culture news. The two digital series reflect the strength of the network's engaged audience delivering over 22 million video starts in the month of September alone.

All of the new series will be featured prominently on E! News' revamped YouTube channel, which is launching in December, and will contain more original content than ever before. In addition, these shows will be available via E! Online, the E! Online App, and across all social platforms, including Twitter, Facebook, Instagram and Snapchat. All series will be specifically formatted for each platform allowing optimal viewing experiences across all platforms.

Each month across all platforms, E! is the pop culture home for nearly 80 million adults, highlighted by over 7 million downloads of the popular E! Online and E! Now apps. E!'s digital growth and momentum is reflected in the network's 52+ million social media followers and 35 million monthly multiplatform uniques, which is up 20% year on year. Ranked against other cable networks, E! Online is the #1 site for mobile users, with millennials representing 43% of their users.

"With this new slate, we are developing and producing more original digital video content than ever before, and it has been exciting to collaborate with the creative community as we bring to life original programming that hits E!'s pop culture sweet spot," said John Najarian, EVP & GM "E! News" and Digital. "By modifying the content to reflect the unique characteristics of each platform, we are delivering these shows directly to viewers through the digital channel they prefer and reinforcing our position as a truly multi-platform brand for our young adult audience. Plus, E! is a uniquely nimble on-air network with topical programming that allows us the opportunity to extend our digital franchises to our TV audience in a variety of ways."

E!'s new digital series include:

"THE ROYAL HANGOVER"
"The Royal Hangover" is a social post show livestream hosted by E!'s Will Marfuggi that will bring fans of E!'s hit series "The Royals" (aka "The Loyals") the ultimate recap of that night's show. Premiering November 15, the show will air weekly following the east coast airings of the second season of "The Royals." The first episode of "The Royal Hangover" will be taped from the London Hotel in West Hollywood and will feature Creator/Executive Producer Mark Schwahn along with series stars Elizabeth Hurley, Alexandra Park, Tom Austen and William Moseley. For the rest of the season, the show will tape at E!'s studios and feature a wide variety of special guests.

"HASHTAGGERS"
"Hashtaggers" is one of E!'s first scripted digital series. The 8-episode comedy, from creators Stun Creative, is a hilarious look at a dysfunctional group of celebrity ghost tweeters, and the outrageous repercussions their work has on the entertainment industry. Each episode of the series will run 3-5 minutes and will be released simultaneously across E!'s social and digital platforms. The series is slated to roll out weekly in February 2016.

"GLAM SQUAD" (wt)
Produced by Rec Room, "Glam Squad" (wt) takes a comedic look at what it means to be in the inner, INNER circle in Hollywood. In the series, meet the beauty team behind glamorous actress Emma Wexler. Her hair stylist, make-up artist and fashion stylist are her crazy dysfunctional family as she struggles with the highs and lows of a budding career in Hollywood. This female "entourage" goes everywhere Emma goes, and the weird and sometimes wicked trouble they get into makes for a riotous good time.

"TV SCOOP" COMPANION SERIES (wt)
It's practically a scientific fact that everyone loves TV, but how is it possible to keep up with so much great programming? E! Online's TV Scoop team will cover the best, most popular buzz-worthy moments around television's biggest shows in addition to providing a new fresh take on the conversation springing up in social media.

"RANKED"
Launching in December, "Ranked" is E! Online's unique spin on the 'Top 10 List' countdown. This is the definitive list of all things in pop culture. If there's a debate in the zeitgeist, we'll settle it.

"FASHION BLOGGERS" (wt)
Less and less does the old guard of designers, magazines, and conglomerates hold sway over the public's opinion of what's trending in fashion and beauty. The new world order of this industry is "fashioned" out people who've bypassed traditional career paths and taken to social media to create their own individual celebrity. Produced by Rec Room, "Fashion Bloggers" follows these emerging superstars in the fashion world that make their living as Instagram influencers, Street Style Photographers, and Tumblr Celebrities, carving out their place amongst the couture elite.

"THREE TO BE"
In this weekly digital series our style experts will show you how it takes just three stylish pieces to be the celebrity you want to be! In "Three to Be," our host takes you through three iconic pieces of fashion that define celebrity style. Want to rock that Kylie Jenner rocker punk chic look for the weekend? We'll show you which ankle boot, concert tee, and flannel shirt you'll need to do it right.

"RANDOM FANDOM"
Twi-hards. Trekkies. Swifties. Gladiators. Beliebers; everyone loves a good fan club...and when it comes to music, movies, and TV there are a lot of them. "Random Fandom" takes you deep into the world of loving someone or something so much there's an actual name for it. This digital anthology documents the best, craziest, and most committed fan communities from entertainment's past, present, and future



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