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Gilly's Catastrophic Crunch & More Set for Ben & Jerry's SNL-Inspired New Flavors

Gilly's Catastrophic Crunch & More Set for Ben & Jerry's SNL-Inspired New Flavors

It's as if we've entered another "dreamworld of magic" to cure any summer snack attack. Ben & Jerry's proudly unveils not one, but two Saturday Night Live sketch-Inspired flavors: Lazy Sunday and Gilly's Catastrophic Crunch. These first two in a line of four SNL flavors were carefully crafted with specific SNL sketches as inspiration. Gilly's Catastrophic Crunch is a combination of chocolate & sweet cream ice creams, with caramel clusters, fudge-covered almonds & a marshmallow swirl as frantic and mischievous as the flavor's namesake.

The Lazy Sunday sketch, which features a sincere love of cupcakes, was enough to lead Ben & Jerry's Flavor Gurus to a vanilla cake batter ice cream base with chocolate and yellow cupcake pieces & a chocolate frosting swirl for the latest crazy concoction. "Our fans have a great sense of humor and we share their affinity for the comic genius of Saturday Night Live," said Lisa Sholk, Ben & Jerry's Marketing Manager. "We loved The Challenge of creating ice cream personalities for those iconic sketches."

The flavors will be available exclusively at Ben & Jerry's Scoop Shops across the U.S. and Canada. Following the crazy classroom antics of Gilly, and the chronic-loving Sunday afternoon themed flavors, the company plans to unveil two more SNL sketch-based flavors later this year to continue the year-long celebration of SNL's 40th anniversary.

For more information about Ben & Jerry's Scoop Shop Exclusive Flavors and to find the Scoop Shop nearest you, please visit www.benjerry.com.

About Ben & Jerry's

As an aspiring social justice company, Ben & Jerry's believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry's visit www.benjerry.com.

SOURCE: BUSINESS WIRE ©2014 Business Wire


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