tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

GOOD MORNING AMERICA Scores Largest Demo Lead Over NBC in 6 Weeks

Related: GOOD MORNING AMERICA
GOOD MORNING AMERICA Scores Largest Demo Lead Over NBC in 6 Weeks

ABC News' "Good Morning America" ranked No. 1 during the first full week of the 2013 February sweep in both Total Viewers (5.385 million) and Adults 25-54 (2.043 million), according to Nielsen Media Research. For the week of February 4, "GMA" outperformed NBC's "Today" (4.744 million and 1.994 million, respectively) by +641,000 Total Viewers and by +49,000 Adults 25-54, leading the NBC morning program by its largest news demo advantage in 6 weeks - since w/o 12/24/12.

"GMA" improved on the year-ago week (4.919 million and 2.022 million, respectively on w/o 2/6/12) in both Total Viewers (+9%) and Adults 25-54 (+1%). NBC's "Today Show" (-16%/-21%) posted double-digit losses year to year.

On Wednesday, February 13, of the current week, "GMA" outdelivered "Today" by +1.010 million Total Viewers (5.434 million vs. 4.424 million) and by +237,000 (2.168 million vs. 1.931 million), based on Nielsen Fast Affiliate time period data. This represents "GMA's" largest single-day Total Viewer margin over "Today" since November - since 11/28/12.

Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, "GMA" is leading "Today" by its largest season margin in overall viewers (+525,000) in more than 21 years, and in the key adult news demo (+65,000) in 21 years - since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991.

Season to date "GMA" is up in both Total Viewers (+6%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC's "Today" is down -15%/-21%, respectively; CBS' "This Morning" is mixed +7%/flat, respectively). "GMA" is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years - since the 2005-06 and 2008-09 seasons, respectively.



For the week, "GMA" beat "CBS This Morning" in Total Viewers (+73%) and Adults 25-54 (+71%).



WEEK OF 2/4/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

ABC 5,385,000 1.7/12; 2,043,000 4.1/15

NBC 4,744,000 1.7/12; 1,994,000 3.6/13

CBS 3,115,000 1.0/ 7; 1,198,000 2.3/ 8



Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/4/13, 1/28/12 & 2/6/12. Most Current - 2012-2013 Season (9/24/12 - 2/10/13) and 2011-2012 Season (9/19/11 - 2/5/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

Related Articles


Related Links
VIDEO: Cast of THE WONDER YEARS Reunite on Today's GMAVIDEO: Cast of THE WONDER YEARS Reunite on Today's GMA
October 20, 2014
Photo Coverage: Candace Cameron Bure Visits Set of GMAPhoto Coverage: Candace Cameron Bure Visits Set of GMA
by Walter McBride - October 17, 2014
Photo Coverage: A Visit with the Cast of GOOD MORNING AMERICAPhoto Coverage: A Visit with the Cast of GOOD MORNING AMERICA
by Walter McBride - October 16, 2014
Scoop: GOOD MORNING AMERICA on ABC - Week of October 20, 2014Scoop: GOOD MORNING AMERICA on ABC - Week of October 20, 2014
by TV Scoop - October 16, 2014
Photo Coverage: On the Set of GOOD MORNING AMERICA with Michael StrahanPhoto Coverage: On the Set of GOOD MORNING AMERICA with Michael Strahan
by Walter McBride - October 16, 2014


About Author

Subscribe to Author Alerts

BLOGS
Spoiler Alert! Recap and Review: Night Three of THE VOICE's Battle Rounds 10/20; Full Results!Spoiler Alert! THE VOICE Finally Delivers a Goosebump Inducing Performance! BroadwayWorld's Matt Tamanini Discusses Broadway, TV, Film on THAT'LL PLAY PODCAST
BWW's Matt Tamanini Discusses Theatre, TV, Film on THAT'LL PLAY PODCAST
dotted line
But, Wait! What's On TV Tonight? Monday, Oct. 20th: Why is Pitbull EVERYWHERE? 8:00: THE ORIGINALS | The CW

8:00: DANCING WITH Pitbull | ABC

9:00: PEARL JAM TWENTY | Palladia

Click for more picks!

Become a Fan, Follower & Subscriber