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GOOD MORNING AMERICA Continues to Grow Year to Year in Key Demos

Related: GOOD MORNING AMERICA, ABC
GOOD MORNING AMERICA Continues to Grow Year to Year in Key Demos

ABC's "Good Morning America" finished as the No. 1 morning program in both Total Viewers (5.017 million) and Adults 25-54 (1.893 million) for the week of December 3, 2012, according to Nielsen Media Research. "GMA" led NBC's "Today" (4.683 million and 1.883 million) by +334,000 overall viewers and by +10,000 Adults 25-54, ranking No. 1 in all 10 weeks this season in overall viewers and in 9 of 10 weeks in the key adult news demo.* 

Compared to the year-ago week (w/o 12/5/11 – 4.868 million and 1.864 million, respectively) "GMA" grew in both Total Viewers (+3%) and Adults 25-54 (+2%).  In fact, the ABC morning newscast has seen increases over the same week last year in 10 of 10 weeks this season in Total Viewers and in 9 of 10 weeks in Adults 25-54.  Further, "GMA" was the only morning program to improve year to year in either demo, as both "CBS This Morning" (-10%/-13%) and NBC's "Today Show" (-17%/-23%) each turned in double-digit losses.

"GMA" aired the week's most-watched morning telecast on Friday (5.316 million on 12/7/12).

Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, "GMA" is leading "Today" by its largest season margin in overall viewers (+527,000) in more than 21 years, and in the key adult news demo (+110,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991.

Season to date "GMA" is up in both Total Viewers (+5%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most year to year in Total Viewers and standing as the only morning newscast to grow in the key adult news demo (NBC's "Today" is down -16%/-23%, respectively; CBS' "This Morning" is mixed +4%/-4%, respectively). "GMA" is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 5 years – since the 2005-06 and 2007-08 seasons, respectively.

"GMA" more than doubled the performance of "CBS This Morning" in Total Viewers (+102%) and nearly doubled it in Adults 25-54 (+99%).    

WEEK OF 12/03/12     TOTAL VIEWERS     ADULTS 25-54     HOUSEHOLDS
ABC                    5,017,000      1.6/11; 1,893,000     3.8/14
NBC                     4,683,000      1.6/11; 1,883,000     3.6/13
CBS                    2,484,000      0.8/ 6;   949,000     1.9/ 7

Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/3/12, 11/26/12 & 12/5/11.  Most Current - 2011-2012 Season (9/24 – 12/9/12) and 2011-2012 Season (9/19 – 12/4/11).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

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