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GMA SATURDAY is No. 1 in Viewers, Key Demos for May Sweep

GMA SATURDAY is No. 1 in Viewers, Key Demos for May Sweep

ABC's "Good Morning America Saturday" won the 2014 May sweeps in both Total Viewers (4.053 million), Adults 25-54 (1.407 million) and Adults 18-49 (974,000), according to Nielsen Media Research. "GMA" posted back-to-back Total Viewer May sweep victories, while winning its first-ever May sweep in Adults 25-54. Further May 2014 marked "GMA Saturday's" 5th consecutive sweeps victory in Total Viewers, 4th straight in Adults 25-54 and 3rd win in 4 sweeps periods in Adults 18-49. "GMA Saturday" debuted in its current format in September 2004.

Competitively, "GMA Saturday" turned in its largest-ever sweeps margins in overall viewers (+812,000) and Adults 25-54 (+297,000) over NBC's "Saturday Today," while delivered is best-ever May sweep margin in Adults 18-49 (+131,000). In addition, "GMA Saturday" led CBS' "Saturday Early Show" (+2.207 million, +823,000 and +594,000, respectively) by its biggest-ever May sweeps margins in all 3 demos.

Improving on the year-ago sweep (3.631 million, 1.179 million, and 776,000, respectively, on May 2013) by double digits in Total Viewers (+12%), Adults 25-54 (+19%) and Adults 18-49 (+26%), "GMA Saturday" posted its strongest-ever May sweep numbers. Further, "GMA Saturday" grew the most in all 3 measures from its May 2013 performance compared to CBS' "Saturday Early Show" (+6%/+4%/+5%), with NBC's "Saturday Today" (-8%/-8%/-5%) turning in losses.

"Good Morning America Sunday" (4/24 - 5/21/14):

For the May 2014 Sweep, "Good Morning, America Sunday" posted its best-ever May sweeps performance in Total Viewers (3.620 million), Adults 25-54 (1.271 million) and Adults 18-49 (821,000) according to Nielsen Media Research. "GMA Sunday" debuted in its current format in September 2004.

"GMA Sunday" delivered increases from May 2013 (3.383 million, 1.066 million and 699,000, respectively) in Total Viewers (+7%), Adults 25-54 (+19%) and Adults 18-49 (+17%). Further, "GMA Sunday" grew the most in Total Viewers and was the only program to improve in both key adult demos from the year-earlier sweep as CBS' "Saturday Early Show" (+2%/-3%/-6%) was mixed, while NBC's "Saturday Today" (-4%/-8%/-3%) was down in both measures.

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