tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

GMA Outperforms THE TODAY SHOW by Half a Million Viewers, Week of 1/14

Related: GOOD MORNING AMERICA, THE TODAY SHOW, NBC, ABC

ABC News' "Good Morning America" drew 5.242 million Total Viewers and a 1.7 rating/12 share/ 1.982 million Adults 25-54, according to Nielsen Media Research for the week of January 14, 2013. "GMA" outdelivered NBC's "Today" (4.741 million) by+ 501,000 Total Viewers to rank No. 1 for the 16th time in 16 weeks this season.

Growing over the previous week (5.010 million and 1.936 million on w/o 1/7/13) in Total Viewers (+5%) and Adults 25-54 (+2%) for the 3rd week in a row, "GMA" delivered its strongest performance since November in both Nielsen measures - since w/o 11/26/12 and w/o 11/12/12, respectively.

"GMA" saw gains versus the year-ago week (4.910 million and 1.920 million, respectively on w/o 1/16/12) in Total Viewers (+7%) and Adults 25-54 (+3%). "GMA" stood as the only morning newscast to improve year to year in both measures, as "CBS This Morning" was mixed (+6%/-5%), while NBC's "Today Show" (-14%/-18%) saw double-digit losses.

Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, "GMA" is leading "Today" by its largest season margin in overall viewers (+505,000) in more than 21 years, and in the key adult news demo (+73,000) in 21 years - since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991.

Season to date "GMA" is up in both Total Viewers (+5%) and Adults 25-54 (+1%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC's "Today" is down -15%/-22%, respectively; CBS' "This Morning" is mixed +5%/-2%, respectively). "GMA" is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years - since the 2005-06 and 2008-09 seasons, respectively.

For the week, "GMA" nearly doubled the performance of "CBS This Morning" in Total Viewers (+91%) and Adults 25-54 (+89%), turning in its largest leads (2.496 million and 932,000, respectively) over the CBS program in 6 weeks - since w/o 12/3/12.

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/14/13, 1/7/12 & 1/16/12. Most Current - 2012-2013 Season (9/24/12 - 1/20/13) and 2011-2012 Season (9/19/11 - 1/15/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

Related Articles


Related Links
ABC Family to Air PRETTY LITTLE LIARS Winter Premiere Sneak Peek, 12/29ABC Family to Air PRETTY LITTLE LIARS Winter Premiere Sneak Peek, 12/29
December 18, 2014
Oklahoma High School Lineback Featured on Next 'Together We Make Football' on TODAYOklahoma High School Lineback Featured on Next 'Together We Make Football' on TODAY
December 18, 2014
NBC's TONIGHT SHOW Outperforms ABC, CBS Timeslot CompetitionNBC's TONIGHT SHOW Outperforms ABC, CBS Timeslot Competition
December 18, 2014
NBC to Air Coverage of 2014 ISU GRAND PRIX OF FIGURE SKATING FINAL, 12/21NBC to Air Coverage of 2014 ISU GRAND PRIX OF FIGURE SKATING FINAL, 12/21
December 18, 2014
NBC's TODAY Continues to Close Ratings Gap with GMANBC's TODAY Continues to Close Ratings Gap with GMA
December 18, 2014


About Author

Subscribe to Author Alerts

BLOGS
SPOILER ALERT! Recap and Review: Major Superstars Shine as THE VOICE Crowns Season 7 Champion!SPOILER ALERT! Superstars Shine as THE VOICE Crowns Season 7 Champ! BUT, WAIT! WHAT? Holiday Gift Giving Guide for Pop Culture & Theatre Junkies
BUT, WAIT! WHAT? Holiday Gift Giving Guide for Pop Culture & Theatre Junkies

Become a Fan, Follower & Subscriber

   
Advertisement