Fox's Coverage of World Series Game 2 Up 9% in Viewership
A World Series sweep is not in the cards for the Red Sox this time as St. Louis ends Boston's nine-game winning streak in the Fall Classic and sets the stage for more exciting action from St. Louis.
World Series Game 2 on FOX scored an 8.3/14 national household rating/share and averaged 13.4 million viewers according to Nielsen Media Research. Last night's game is up 6% in rating and 9% in viewership over last year's 7.8/12 (12.3 million viewers).
Last night's game powered the network to a first place finish in Primetime television for the second consecutive night, averaging an 8.3/14 from 8:00 PM - 11:00 PM. It is FOX's best Thursday night since the American Idol finale in May and won the night in many key demographics including Men 18-34 (3.6), Men 18-49 (4.5), Adults 18-34 (2.9) and Adults 18-49 (3.6). World Series Game 1 and 2 mark the first time that FOX has won Primetime on consecutive nights since two-night American Idol finale episodes in May.
World Series Game 2 opened with a 6.3/11 and grew steadily through the exciting Contest and peaked from 10:00 - 10:30 PM ET posting a 9.6/15 as 15.6 million viewers watched the Cardinals rally to even the series.
Through Games 1 & 2, the World Series in FOX is averaging an 8.5/14 and 13.9 million viewers nationally, up 10% in rating and 13% in viewership over last year's 7.7/12 (12.3 million viewers). FOX's LCS/World Series postseason average is up 16% from 2012 (5.7/10, 6 ALCS, 2 WS games) vs. (4.9/8, 7 NLCS, 2 WS games).