tv.broadwayworld.com

Former MISS USA to Star in Super Bowl Ad From Kia Motors

Related: SUPER BOWL XLVII, CBS

Technology is an integral part of everyday life and advancing faster than ever. And when one unsuspecting auto enthusiast gets a little too touchy-feely with the all-new 2014 Kia Forte compact sedan in Kia Motors America's (KMA) latest Super Bowl ad, a futuristic robot played by former Miss USA Alyssa Campanella springs into action to help him learn an important lesson: Always respect the tech. "Hotbots" is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of Kia's hands-free infotainment and telematics system, UVO eServices, when it goes on sale in the coming months.

"The Super Bowl's audience of more than 100 million people has served as the perfect platform for launching many of Kia's most memorable ad campaigns over the past three years, resulting in higher consumer awareness for our brand and record-setting sales," said Michael Sprague, executive vice president, marketing & communications, KMA. "Everyone can relate to 'kicking the tires' at an auto show or in a showroom, and 'Hotbots' is sure to bring a smile to the faces of youthful car buyers seeking the technologies, connectivity and premium features found on the all-new 2014 Forte."

Created by David&Goliath, KMA's advertising agency of record, a special expanded version of "Hotbots" can be viewed now at YouTube.com/Kia. As one of the fastest growing car companies in the U.S. over the last five years[1], Kia returns as a Super Bowl advertiser for the fourth straight time, including the previously released "Space Babies" spot for the new 2014 Sorento CUV. "Hotbots" is a fully integrated marketing campaign incorporating TV, digital, print, social media and in-dealership components.

Related Links
But, Wait! What's On TV Tonight? Monday, September 22ndBut, Wait! What's On TV Tonight? Monday, September 22nd
by BWW Staff - September 22, 2014
BWW Recap: MADAM SECRETARY Opens with 'Operation Stupid Kids'BWW Recap: MADAM SECRETARY Opens with 'Operation Stupid Kids'
by Scott Fullerton - September 22, 2014
But, Wait! What's Premiering This Week; September 21st-27th?But, Wait! What's Premiering This Week; September 21st-27th?
by Matt Tamanini - September 21, 2014
But, Wait! What's On TV Tonight? Sunday, September 21stBut, Wait! What's On TV Tonight? Sunday, September 21st
by BWW Staff - September 21, 2014
CBS Orders Greg Berlanti's SUPERGIRL Straight to SeriesCBS Orders Greg Berlanti's SUPERGIRL Straight to Series
September 19, 2014


About Author

Subscribe to Author Alerts

BLOGS
BWW Spoiler Alert!: The Clock Runs Out on Fan Favorite in 24: LIVE ANOTHER DAY Season FinaleSpoiler Alert!: Clock Runs Out for Fan Fave on 24: LIVE ANOTHER DAY Finale But, Wait! What's Premiering This Week; September 21st-27th?
But, Wait! What's Premiering This Week; September 21st-27th?
But, Wait! What's On TV Tonight? Sunday, September 21st 5:00pm-1:00am: BREAKING BAD | AMC

8:30-9:30pm: MADAM SECRETARY | CBS

9:30-10:30pm: THE GOOD WIFE | CBS

Click for Full Sunday 9/21 WHAT TO WATCH Info

Become a Fan, Follower & Subscriber