tv.broadwayworld.com

Former MISS USA to Star in Super Bowl Ad From Kia Motors

February 1
8:41 2013

Former MISS USA to Star in Super Bowl Ad From Kia Motors

Technology is an integral part of everyday life and advancing faster than ever. And when one unsuspecting auto enthusiast gets a little too touchy-feely with the all-new 2014 Kia Forte compact sedan in Kia Motors America's (KMA) latest Super Bowl ad, a futuristic robot played by former Miss USA Alyssa Campanella springs into action to help him learn an important lesson: Always respect the tech. "Hotbots" is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of Kia's hands-free infotainment and telematics system, UVO eServices, when it goes on sale in the coming months.

"The Super Bowl's audience of more than 100 million people has served as the perfect platform for launching many of Kia's most memorable ad campaigns over the past three years, resulting in higher consumer awareness for our brand and record-setting sales," said Michael Sprague, executive vice president, marketing & communications, KMA. "Everyone can relate to 'kicking the tires' at an auto show or in a showroom, and 'Hotbots' is sure to bring a smile to the faces of youthful car buyers seeking the technologies, connectivity and premium features found on the all-new 2014 Forte."

Created by David&Goliath, KMA's advertising agency of record, a special expanded version of "Hotbots" can be viewed now at YouTube.com/Kia. As one of the fastest growing car companies in the U.S. over the last five years[1], Kia returns as a Super Bowl advertiser for the fourth straight time, including the previously released "Space Babies" spot for the new 2014 Sorento CUV. "Hotbots" is a fully integrated marketing campaign incorporating TV, digital, print, social media and in-dealership components.

Related Links
NBC Renews Jennifer Lopez Drama SHADES OF BLUE for Second SeasonNBC Renews Jennifer Lopez Drama SHADES OF BLUE for Second Season
February 05, 2016
ABC's MADOFF Mini-Series Closes with Solid Numbers on ThursdayABC's MADOFF Mini-Series Closes with Solid Numbers on Thursday
February 05, 2016
FSLC Announces Morgan Freeman as Recipient of 43rd Annual Chaplin AwardFSLC Announces Morgan Freeman as Recipient of 43rd Annual Chaplin Award
February 05, 2016
NBC's SHADES OF BLUE Retains 85% Week-to-Week Against Debate CompetitionNBC's SHADES OF BLUE Retains 85% Week-to-Week Against Debate Competition
February 05, 2016
HGTV's PROPERTY BROTHERS Compete on FAMILY FEUD TodayHGTV's PROPERTY BROTHERS Compete on FAMILY FEUD Today
November 19, 2015


About Author

   Subscribe to Author Alerts

TV VIDEOS


BWW Review: Buyer Beware of Charming HAIL, CAESAR!'s Bait-and-SwitchBWW Review: Buyer Beware of Charming HAIL, CAESAR!'s Bait-and-Switch BWW Interview: Hannah James on Creating an Authentic Southern Belle on PBS's MERCY STREET
BWW Interview: Hannah James on Creating Authentic Southern Belle on MERCY STREET

Become a Fan, Follower & Subscriber

           Facebook Like Follow