Finale of NBC's THE VOICE HIts 9-Month Slot High in Total Viewers

By: Dec. 14, 2016
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The finale of "The Voice 11" (2.5/9 in 18-49, 12.045 million viewers overall from 9-11 p.m. ET): Grows +14% versus the prior cycle's finale in both 18-49 (2.5 vs. 2.2 on May 24) and total viewers (12.045 million vs. 10.594 million).

Scores the show's highest Tuesday rating since Oct. 18 in 18-49 (2.5) and top Tuesday total-viewer result since Sept. 27 (12.091 million).

Jumps +32% versus the prior Tuesday in 18-49 (2.5 vs. 1.9) and +19% in total viewers (12.045 million vs. 10.162 million).

In total viewers, hits a nine-month slot high for NBC, excluding Olympics (best since March 8, 13.4 million) and in 18-49 gives NBC its top rating in the slot, excluding news coverage, since Sept. 27 (3.1).

Wins the time period among the Big 4 networks in every key measure.

Is the #1 show of the night on the Big 4 in every key demographic.

The year-ago cycle concluded with a 2.9/9 in 18-49 and 12.601 million viewers from 9-11 p.m. on Tuesday, Dec. 15, 2015.

Will add significant viewership via time-shifting and VOD - Tuesday's "Voice" has been increasing by +25% in 18-49 rating going from L+SD to L+7 (from a 2.72 to a 3.41) and +2.1 million viewers overall (11.0 million to 13.1 million) going from L+SD to L+7.

Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

An encore recap telecast of "The Voice" (1.7/6 in 18-49, 8.9 million viewers overall from 8-9 p.m. ET):

Won the time period among the Big 4 networks in women 18-49 and adults, men and women 18-34.


In Late-Night Metered Markets Tuesday Night: Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.5/5 in metered-market households; CBS's "Late Late Show," 1.3/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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