Viacom International Media Networks (VIMN) The Americas announced today that Fernando Gaston, currently SVP of Content & Creative for MTV, VH1 and Comedy Central Latin America, will expand his role to become Brand Manager of The company's US Hispanic network Tr3s: MTV, Música y Más. He succeeds former Tr3s GM & EVP Jose Tillan, who has decided to leave The company for personal reasons. Federico Cuervo, currently VP of Programming and Production for MTV, VH1 and Comedy Central Latin America, will replace Gaston as Brand Manager of Comedy Central Latin America. Both will report into Sofia Ioannou, Managing Director of VIMN The Americas.
In his newly expanded role, Gaston will lead the content and creative for The company's music and entertainment brands, including Tr3s in the US, and MTV and VH1 in Latin America. As Brand Manager of Comedy Central Latin America, Cuervo will spearhead the branding and programming strategies for The company's adult-targeted brand."I look forward to joining Tr3s' seasoned management team to strengthen the performance and potential of our brand. Now more than ever, the Hispanic consumer is at the epicenter of everything we do and delivering hit content and introducing new formats will be the key to our future," said Gaston. Removed second half
A widely respected and results-driven entertainment executive, Gaston brings unparalleled experience in pioneering original formats, building synergies across VIMN brands and acquiring content that appeals to young adult audiences. He joined The company in 2009 to reinvigorate MTV Latin America's content strategy and helped the network deliver significant double-digit growth (33% year-over-year) within the year [1]; the brand has ranked among the "Top 5" Pay TV Channels for the last three consecutive years. Since 2011, Gaston has led the diversification of VH1 Brazil's programming slate, which recently experienced a 65% upswing in ratings versus 2011. Most recently, he spearheaded the launch of Comedy Central in Latin America in February – his most ambitious project. In Mexico, Comedy's content line-up ranks among the "Top 10" Entertainment Channels in their timeslots. Cuervo brings 20 years of extensive experience in programming and production to Comedy Central. In his previous role as VP of P&P programming and production for MTV, VH1 and Comedy Central in Latin America, he was instrumental in bringing The company's brands to life through innovative consumer experiences including the "World Stage" franchise, the first annual "MTV Game Awards" and the daily talk show "MTV Guik". Most recently, he piloted the original "Stand Up" series, which ranked among VH1's top shows in Mexico.Videos