Fan-Focused Social Media Event ALIEN DAY to Launch This April

Twentieth Century FOX Consumer Products announced today an out-of-this-world global celebration of the ALIEN franchise culminating with a special 24 hour, fan-focused social media event on April 26th - a nod to LV-426, the planet from the iconic ALIEN films. ALIEN DAY (#AlienDay426) to encompass a wide range of executions including nationwide screenings, never-before-seen consumer product activations and the kickoff of the ALIEN: Ultimate Trivia Challenge, allowing fans to test their ALIEN knowledge - with the chance to win memorable prizes every 42.6 minutes on Twitter.

Fox Consumer Products has teamed with an impressive portfolio of licensing partners; showcasing everything from unique apparel to exclusive comic books to high-end collectables. One of the most-requested licensed products, the Reebok Alien Stomper worn by Sigourney Weaver as Ellen Ripley, as well as the mid tops worn by Lance Henrikson as the Android Bishop, are being released by Reebok in limited edition to mark ALIEN DAY. The iconic movie sneakers will be available beginning April 26th at Reebok.com and select Reebok stores worldwide. Other ALIEN products include the following:

NECA announces the first ever Lieutenant Vasquez (Jenette Goldstein) and Newt (Carrie Henn) figure; as well as the release of a Kenner toy-Inspired Ellen Ripley figure

An ALIENS Queen & Power Loader and Ripley figure set in the tradition of their wildly popular ReAction retro action figure series from Funko LLC

Dark Horse Comics expounds upon Brian Wood and Tristan Jones' ongoing ALIENS comic book series with exclusive covers for participating retailers and a deluxe 30th anniversary hardcover version of the original ALIENS series from 1986

Titan Books launches the brand-new novel Alien: Invasion (The Rage War book 2) by Tim Lebbon

Available on Audible; a brand new audio drama, Alien: Out of the Shadows - starring Rutger Hauer (Blade Runner and Batman Begins) in his first audio role, Matthew Lewis (Harry Potter film series) and Corey Johnson (The Bourne Ultimatum) is a terrifying fight for survival and an intense struggle between human and artificial intelligence.

In addition, the Alamo Drafthouse is producing a nationwide screening program on April 26th returning the ALIEN franchise to theaters across the country. In over 20 cities, including Austin, New York, Los Angeles and Dallas, participating Alamo locations as well as partner venues will showcase a double-feature presentation of ALIEN and ALIENS. In Alamo locations, each pre-ordered ticket includes a Mondo-designed ALIEN T-shirt, released exclusively for the event screenings. Additionally, the screenings will be accompanied by exclusive ALIEN merchandise-including apparel, accessories, posters and records-from pop-culture company Mondo. Tickets go on sale tomorrow, to find a full list of participating theaters, visit http://AlamoAliens.com.

ALIEN: Ultimate Trivia Challenge
The hallmark of ALIEN DAY will be a 24-hour Twitter contest. Every 42.6 minutes a new ALIEN trivia question will be presented via the official Alien Anthology twitter account, @AlienAnthology. In advance of the CONTEST kickoff, beginning at 12 AM ET on April 26th, fans will need to pre-register their Twitter handle at ALIEN Anthology (http://AlienAnthology.com).

Each trivia question (35 in a 24-hour cycle) will have various prize packages from 20th Century Fox's ALIEN franchise licensing partners. To qualify to win the corresponding prize, participants must "Reply" to the initial "question tweet," correctly answer the question, and use the #AlienDay426 and #Contest hashtags. A winner (or "winners" when multiple prizes are offered) will be selected for each of the questions. Please refer to "Official Rules" for additional detail.

In regards to the announcement, Jeffrey Godsick, President of Twentieth Century FOX Consumer Products stated: "The ALIEN franchise holds a special place not only within the universe of FOX but with movie enthusiasts across the galaxy." Godsick added, "We noticed that fans of the ALIEN films were starting to rally around the calendar date of April 26th -- given the connection to the planet LV-426. Quite simply, it gave us the idea to do something special on this day; to officially mark the occasion alongside fans and to build excitement online, in stores and once again, in theaters."

The ALIEN film series starring Sigourney Weaver (Ellen Ripley) and directed by legendary auteurs Ridley Scott, James Cameron, David Fincher and Jean-Pierre Jeunet, is one of the most enduring horror sci-fi action franchises of all time. Winning multiple Academy Awards®, these incredible films have spawned countless consumer product lines and launches -- from apparel to video games to comic books and more.

The highly-anticipated ALIEN: COVENANT, directed by Ridley Scott and starring Michael Fassbender, will be released in August 2017 by Twentieth Century Fox.

Join the #AlienDay426 conversation on Twitter and Instagram @AlienAnthology and on Facebook athttp://facebook.com/alienanthology

Full CONTEST rules and details can be found on the ALIEN Anthology website: http://AlienAnthology.com

About Twentieth Century FOX Consumer Products A division of 21st Century FOX and recognized industry leader, Twentieth Century FOX Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century FOX Film Corporation, Twentieth Century FOX Television and FOX Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century FOX Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.