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FOX Takes Second Place in Weekend Ratings with Key Demos

Related: FOX

FOX-Takes-Second-Place-in-Weekend-Ratings-with-Key-Demos-20130108


During a quiet holiday week, FOX ranked No. 2 among Adults 18-49 and Adults 18-34 and No. 1 among Teens.


For the week, FOX had:

· 5 of the Top 20 programs among Adults 18-49: The Simpsons (No. 4), Family Guy (No. 6), AT&T COTTON BOWL (No. 7), Bob's Burgers (No. 9 tie) and AMERICAN DAD (No. 12).

· 5 of the Top 20 programs among Adults 18-34: The Simpsons (No. 3), Family Guy (No. 4), Bob's Burgers (No. 6), AMERICAN DAD (No. 8) and AT&T COTTON BOWL (No. 10).

· 6 of the Top 20 programs among Teens: Family Guy (No. 3), The Simpsons (No. 4 tie), AMERICAN DAD (No. 6 tie), Bob's Burgers (No. 8), AT&T COTTON BOWL (No. 10) and Mobbed SP-1/3 9P (No. 17 tie).

· 2 of the Top 20 programs among Total Viewers: AT&T COTTON BOWL (No. 6) and The Simpsons (No. 17).

Nightly and Program Highlights

MONDAY

8:00-9:00 Bones (RS): (A18 49: 0.6/2, 3.5 Mil Total Viewers)

9:00-10:00 The Mob Doctor (S): (A18 49: 0.4/1, 2.4 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18 49: 0.5/2, 2.9 Mil Total Viewers)

FOX ranked No. 4 for the night in Adults 18-49 (tie) with a repeat of Bones (0.6/2) and an original The Mob Doctor (0.4/1).

TUESDAY

8:00-8:30 Ben and Kate (RS): (A18 49: 0.7/2, 1.7 Mil Total Viewers)

8:30-9:00 Ben and Kate (RS): (A18 49: 0.5/1, 1.4 Mil Total Viewers)

9:00-9:30 New Girl (RS): (A18 49: 0.7/2, 1.6 Mil Total Viewers)

9:30-10:00 New Girl (RS): (A18 49: 0.8/2, 1.7 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18 49: 0.7/2, 1.6 Mil Total Viewers)

On Tuesday, FOX ranked No. 4 for the night in Adults 18-49 with encores of Ben and Kate at 8p (0.7/2) and 830p (0.5/1) and New Girl at 9p (0.7/2) and 930p (0.8/2).

WEDNESDAY

8:00-9:00 Mobbed (S): (A18 49: 1.0/3, 3.1 Mil Total Viewers)

9:00-10:00 Mobbed (S): (A18 49: 1.1/3, 2.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18 49: 1.1/3, 2.9 Mil Total Viewers)

FOX ranked No. 4 on Wednesday night with Mobbed specials at 8p (1.0/3) and 9p (1.1/3).

THURSDAY

8:00-9:00 Mobbed (S): (A18 49: 1.1/3, 2.7 Mil Total Viewers)

9:00-10:00 Mobbed (S): (A18 49: 1.2/3, 3.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18 49: 1.1/3, 2.9 Mil Total Viewers)

On Thursday, FOX ranked No. 2 for the night in Adults 18-49 and Adults 18-34.

MOBBED at 8p (1.1/3) grew +10% among Adults 18-49 from the comparable 8p special on Wednesday night (1.0/3).

At 9p a second Mobbed special (1.2/3) improved +9% from Wednesday's 9p special (1.1/3).

FRIDAY

7:30-8:10 AT&T COTTON BOWL PRE-GAME (S): (A18 49: 1.1/4, 4.1 Mil Total Viewers)

8:10-11:38 AT&T COTTON BOWL: OKLAHOMA VS. TEXAS A&M (S): (A18 49: 3.5/11, 11.9 Mil Total Viewers)

8:00-11:00 FOX PRIME: (A18 49: 3.4/10, 11.8 Mil Total Viewers)

FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34 and Teens with the AT&T COTTON BOWL PRE-GAME (1.1/4) and the AT&T COTTON BOWL: OKLAHOMA VS. TEXAS A&M (3.5/11).

FOX posted its highest rated Friday night since Game 7 of the 2011 World Series on 10/28/11 among Adults 18-49, Adults 18-34 and Total Viewers. FOX also delivered the highest rated Friday night this season on any network among Adults 18-49, Adults 18-34 and Total Viewers.

SATURDAY

8:00-8:30 COPS: (A18 49: 0.8/2, 2.5 Mil Total Viewers)

8:30-8:59 Cops 2 (R): (A18 49: 0.9/3, 2.8 Mil Total Viewers)

8:59-10:00 The Mob Doctor (S): (A18 49: 0.6/2, 2.2 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18 49: 0.7/2, 2.4 Mil Total Viewers)

FOX ranked No. 3 among Adults 18-49 and No. 2 among Adults 18-34 (tie) on Saturday night with Cops (0.8/2), Cops 2 (0.9/3) and a special The Mob Doctor (0.6/2).

SUNDAY

7:00-7:39 NFL OVER-RUN: (A18 49: 14.6/39, 41.4 Mil Total Viewers)

7:39-8:03 THE OT: (A18 49: 7.7/21, 19.6 Mil Total Viewers)

8:03-8:33 THE SIMPSONS: (A18 49: 4.2/10, 9.0 Mil Total Viewers)

8:33-9:03 BOB'S BURGERS: (A18 49: 3.1/8, 6.4 Mil Total Viewers)

9:03-9:34 FAMILY GUY: (A18 49: 3.6/9, 7.2 Mil Total Viewers)

9:34-10:03 AMERICAN DAD: (A18 49: 2.8/7, 5.6 Mil Total Viewers)

7:00-10:03 FOX PRIME: (A18 49: 6.4/16, 16.0 Mil Total Viewers)

On Sunday, FOX won the night in Adults 18-49, Adults 18-34, Teens and all key demos. FOX delivered its biggest night so far this season in Adults 18-49 and Adults 18-34.

The conclusion of the NFC WILDCARD GAME (14.6/39) and The O.T. (7.7/21) aired in the 7p hour.

Starting off at 803p, The Simpsons (4.2/10) was up +35% from its prior season average (3.1/8), posted its highest rated telecast in a year (since 1/15/12) and was the highest rated entertainment program of the night in Adults 18-49.

BOB'S BURGERS (3.1/8) was up +55% from its prior season average (2.0/5) and delivered its highest ratings among Adults 18-49 since its series premiere two years ago on 1/9/11.

At 9p, Family Guy (3.6/9) gained +24% from its prior average (2.9/7) and earned its highest rated telecast in a year (since 1/15/12).

AMERICAN DAD (2.8/7) was up +27% from its prior average (2.2/5) and did its highest rating in over fifteen months (since 9/25/11).

DECEMBER 31, 2012 - JANUARY 6, 2013

TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.3/6 FOX 1.9/6 FOX 6.8
ABC 1.4/4 ABC 1.1/4 ABC 5.1
CBS 1.6/4 CBS 1.0/3 CBS 8.3
NBC 2.7/8 NBC 2.1/7 NBC 8.4

12/13 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 12/23/12) among Adults 18-49:

12/13 Season through 12/23 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
BONES 2.1/6 3.0/8 +43%
THE MOB DOCTOR 1.0/3 1.4/3 +40%
RAISING HOPE 1.7/5 2.2/7 +29%
BEN AND KATE 1.4/4 1.7/5 +21%
NEW GIRL 2.4/6 3.8/10 +58%
THE MINDY PROJECT 1.7/4 2.3/6 +35%
THE X FACTOR-Wed 3.1/9 3.6/10 +16%
THE X FACTOR-Thu 2.9/8 3.4/10 +17%
GLEE 2.4/6 3.8/10 +58%
KITCHEN NIGHTMARES 1.1/4 1.5/5 +36%
FRINGE 1.0/3 1.6/5 +60%
THE CLEVELAND SHOW 1.8/5 2.0/5 +11%
THE SIMPSONS 3.1/8 3.6/9 +16%
BOB'S BURGERS 2.0/5 2.3/5 +15%
FAMILY GUY 2.9/7 3.9/9 +34%
AMERICAN DAD 2.2/5 2.7/6 +23%

12/13 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 12/23/12) among Total Viewers:

12/13 Season thru 12/23 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
BONES 7.4 9.8 +33%
THE MOB DOCTOR 3.6 4.7 +30%
RAISING HOPE 3.9 4.9 +26%
BEN AND KATE 2.9 3.5 +20%
NEW GIRL 4.6 7.0 +54%
THE MINDY PROJECT 3.3 4.4 +33%
THE X FACTOR-Wed 8.6 9.9 +15%
THE X FACTOR-Thu 8.5 9.7 +14%
GLEE 6.0 9.0 +50%
KITCHEN NIGHTMARES 3.1 3.8 +22%
FRINGE 2.8 4.3 +52%
THE CLEVELAND SHOW 3.7 4.1 +11%
THE SIMPSONS 6.7 7.6 +14%
BOB'S BURGERS 4.4 4.8 +10%
FAMILY GUY 5.7 7.5 +31%
AMERICAN DAD 4.5 5.4 +20%

Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.


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