Fox Sports 1 opened its 10 DAYS OF THUNDER programming block with strong performances from NASCAR and MLB last weekend, delivering the channel its second most-watched day and its second most-watched program since launch. America's new sports network averaged 745,000 viewers from 6:00 AM ET to 6:00 PM ET on Saturday (5/17), headlined by live coverage of the NASCAR SPRINT ALL-STAR RACE averaging 3,482,000 viewers, according to Nielsen.
The NASCAR SPRINT ALL-STAR RACE was also the most-watched sports event, and in fact, the most watched ad-supported cable telecast, of the weekend, with viewership peaking at 4,027,000 between 10:30-10:45 PM ET. Preceding the race, All-Star Race Qualifying scored 2,014,000 viewers, almost tripling last year's average of 690,000.
The post-race edition of Fox Sports LIVE, Fox Sports 1's flagship news, highlights and analysis program, set a new audience record, garnering 2,584,000 viewers, surpassing the previous mark of 2,272,000 recorded on Feb. 20, 2014.
Earlier in the day the Pittsburgh Pirates-New York Yankees Contest posted 481,000 viewers making it Fox Sports 1's most-watched non-exclusive MLB game to-date.
Opening 10 DAYS OF THUNDER on Friday (5/16) with 12 consecutive hours live from Charlotte Motor Speedway, Fox Sports 1 was the most-watched network among ad-supported cable sports networks from 7:00-11:00 PM ET, averaging 1,076,000 viewers. Running on Friday night for the first time, the NASCAR ALL-STAR SHOWDOWN, the last-chance qualifier for the All-Star event, scored 1,217,000 viewers.
Following the Showdown, the NASCAR CAMPING WORLD TRUCK SERIES race from Charlotte posted 1,078,000 viewers, +7% from last year's 1,007,000, with the Trucks pre-race show, NCWTS SETUP, grabbing 715,000 viewers, a +15% increase from 2013.
10 DAYS OF THUNDER programming continues through the week, highlighted by NASCAR HALL OF FAME VOTE DAY on Wednesday, May 21 (4:00 PM ET); the premiere of 100,000 CAMERAS: NASCAR SPRINT ALL-STAR RACE on Thursday, May 22 (9:30 PM ET); a MLB match-up between the Texas Rangers and Detroit Tigers on Saturday, May 24 (3:30 PM ET) followed by the premiere of Back of the Shop (7:00 PM) on Fox Sports 1 and BASEBALL NIGHT IN America (7:00 PM ET) on FOX; the BIG EAST COLLEGE BASEBALL CHAMPIONSHIP (1:00 PM ET) and BIG 12 COLLEGE BASEBALL CHAMPIONSHIP (5:30 PM ET) on Sunday, May 25; and the NASCAR Sprint Cup Series' COCA-COLA 600 on FOX on Sunday, May 25 (6:00 PM ET).
On Memorial Day, Fox Sports 1 offers a menu of programming honoring the U.S. Military, highlighted by the premiere of B.R.C. 2014: BEST RANGER on Monday, May 26 (8:00 PM ET) and Golden Boy LIVE! boxing from Ft. Bliss on Monday, May 26 (9:00 PM ET).