E!'s Live EMMYS Coverage Scores Over 2.4 Million Viewers
Over 2.4 million people tuned into E!'s red carpet coverage on Sunday, led by flagship "Live from the Red Carpet: The 2013 Primetime Emmy Awards" (6-8pm), which drew 1.5 million total viewers, tying last year to score the network its most-watched telecast for the event since 2006, and notched its highest HH rating since that same year (1.27 vs. 1.47, 2006). E!'s "Live from the Red Carpet" also drew 609K viewers in the A18-49 demo.
E!'s "Countdown to the Red Carpet" (5-6pm) drew over half a million total viewers (542K) and the Post Awards Show (11pm-12am) drew an additional 396K total viewers, up +5% from 2007 after a 5 year hiatus (376K, 2007).
E! digital also made history scoring its highest ever uniques (1.6MM, +83% YOY) and page views (21MM, +60% vs last year) across online and mobile for Emmy awards coverage. The network's digital platforms are on track to deliver their strongest red carpet season ever, building on the record successes of first quarter 2013.
Additionally, E! was the #2 most social network for the day (ad supported cable excluding sports) with 107K combined mentions.