Elliott Broidy Helps 'Snake and Mongoose' Make Movie History at Indianapolis Red Carpet Premiere

September 8
11:08 2013

Elliott Broidy Helps 'Snake and Mongoose' Make Movie History at Indianapolis Red Carpet Premiere

Elliott Broidy attended the red carpet screening of his latest venture in independent film finance as 'Snake and Mongoo$e' debuted in Indianapolis on August 29th. The National Hot Rod Association (NHRA) inspired movie is historically significant for both the story it documents and events that accompanied the premiere. Elliott Broidy is a film financier who also served as an executive producer for the independent film 'Sugar,' which is set for release in September, according to his IMBD profile.

'Snake and Mongoo$e' is the first Hollywood movie solely dedicated to the NHRA in over 30 years, according to a promotion about the screening. The film documents a famed 1960's hot rod rivalry between Don "the Snake" Prudhomme and Tom "the Mongoose" McEwen. Their drag racing battles and unlikely friendship prompted a groundbreaking sponsorship from Mattel's Hot Wheels, which spawned the multi-billion dollar sports marketing industry of today.

Elliott Broidy noted the racing mecca of Indianapolis was an ideal setting for the premiere, with much of proceeds benefiting the Leukemia and Lymphoma Society (LLS).

In another watershed moment, The 'Cuda and Duster' funny cars raced by Prudhomme and McEwen were viewed for only the second time outside of California in over 40 years. The first instance was at the Reno, Nevada screening a few weeks earlier. Along with the yellow and red haulers also on exhibit, the vehicles were the basis for the famous Hot Wheels toy car series.


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