El Rey Revs Up in 2014 With General Motors for Exclusive Automotive Integration Deal

Related: El Rey Network

El Rey Network today announced that General Motors, a global automotive leader, has partnered with the new cable network for an alliance in 2014. General Motors' exclusive automotive integrations will be featured in all the network's original productions beginning with El Rey Network's highly-anticipated series, "From Dusk Till Dawn: The Series," and will put a spotlight on a number of GM vehicles. Founded by filmmaker Robert Rodriguez and FactoryMade Ventures, El Rey Network (www.elreynetwork.com) is a new English-language cable network launching December 2013.

The cross-platform, multi-tiered campaign will be supported across all of El Rey Network's television, digital and social media channels. Highlights of the sponsorship include brand integrations into highly produced originals, branded content for on-air and off, on-site, co-marketing efforts and more. GM will also garner additional international exposure through the overseas licensing of "From Dusk Till Dawn: The Series."

Michael Finn, El Rey Network's Senior Vice President, Sales & Marketing, said: "We are truly excited to enter into this year-long partnership with GM which allows their vehicles to be built into El Rey Network's programs by a filmmaker that has been delivering dynamic, action-packed entertainment programming for years."

Robert Rodriguez, El Rey Network's Founder and Chairman, added: "We are thrilled to collaborate and innovate in this way with General Motors. We look forward to creating breakthrough content that elevates and strengthens GM's brand awareness, leverages our storytelling expertise and engages our audience to help GM realize their goals. This alliance will drive conversation and entice consumers to learn more about their extraordinary products through a highly visual, cinematic experience."

Steve Tihanyi, GM's General Director, Marketing Alliances and Branded Entertainment, noted: "At GM we are committed to transforming the industry by working with partners whose creativity and insight are a match for our core brands. GM has always been boldly imaginative and forward thinking so we are excited about working closely with Robert Rodriguez and El Rey Network to communicate our very unique brand proposition in a like-minded environment-one that caters to The Taste and minds of our unique and passionate customers."

"From Dusk Till Dawn: The Series" is an El Rey Network production in association with FactoryMade Ventures. Executive producers are Robert Rodriguez, Carlos Coto (who is also showrunner) and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa. Diego Gutierrez is writer and co-executive producer. Robert Rodriguez will direct the first two installments. Miramax, producing studio and distributor of the original film, is distributing the series internationally in all territories with the exception of Canada, China, India and UK.




More On: Vice, The Taste.

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