EPIX to Premiere SCHOOLED: THE PRICE OF COLLEGE SPORTS, 10/16
Today, premium network EPIX announced that it has set October 16 at 8PM ET as the premiere date for SCHOOLED: The Price of College Sports. The timely and controversial documentary will air on the network and will be available on all platforms including EPIX On Demand, EpixHD.com and EPIX apps on hundreds of devices including Xbox, PS3, Roku, iPads, iPhones and more.
SCHOOLED: THE PRICE OF COLLEGE SPORTS is a new original documentary that examines the provocative issues surrounding the business of college sports and the NCAA's treatment of its athletes. Pulitzer Prize winning civil rights scholar, Taylor Branch, bases the exposé on a controversial 2011 article that ran in The Atlantic "The Shame of College Sports". Narrated by actor Sam Rockwell, the documentary weaves interviews, archival and behind-the-scenes footage to tell the story of how college sports has become a billion dollar industry built on athletes who are robbed of monetary privileges. Those interviewed include: former college and NFL player and president of the NFL Players Association Domonique Foxworth, UCLA star and NBA player Ed O'Bannon, former University of Tennessee All-American and star running back for the Houston Texans Arian Foster, former UCLA standout now Green Bay Packers running back Johnathan Franklin, former UCLA punter now member of the Minnesota Vikings Jeff Locke and former University of North Carolina fullback Devon Ramsay, whose eligibility case was one of the most controversial in recent NCAA history. Also interviewed for the film are Emmy-winning sportscaster Bob Costas, ESPN analyst Jay Bilas, New York Times reporter Joe Nocera and Dave Zirin of The Nation. Sports Illustrated reporters Frank Deford, George Dohrmann, BJ Schecter and Michael Rosenberg join them; and longtime college sports marketing innovator Sonny Vaccaro is also featured in the film.
Mark Greenberg, EPIX President and CEO says, "The treatment of college athletes is an increasingly disturbing issue in the sports world. SCHOOLED: THE PRICE OF COLLEGE SPORTS does an excellent and responsible job of addressing a controversial issue and creating a springboard for discussion."
When first published Branch's article set off a firestorm of controversy and admiration. At the time, Sports Illustrated's Frank Deford said the story "may well be the most important article ever written about college sports." Branch, who also appears in the documentary, argues that decades of greed and self-interest have finally caught up with the NCAA and that the organization is poised to collapse under the weight of its own hypocrisy.