Disney's SOFIA THE FIRST is Cable TV's #1 Telecast of All Time in Kids 2-5 with Live +7 Ratings
Disney Channel, Disney Junior
"Sofia the First: Once Upon a Princess" (7:00 – 7:50 p.m.)
Based on a full week of viewing, Disney Channel's "Sofia the First: Once Upon a Princess" television movie became the #1 cable TV telecast of all time in Kids 2-5 (2.91 million/18.2 rating) and Girls 2-5 (2.13 million/27.2 rating), and the #1 preschool cable TV telecast ever in Total Viewers (8.17 million), Adults 18-49 (2.41 million/1.9 rating) and Women 18-49 (1.66 million/2.6 rating). It ranks #3 in preschoolers 2-5 across all telecasts in TV history, behind only "Super Bowl" games in 2011 and 2012.
"Sofia the First: Once Upon a Princess" netted regal gains, Live + 7 versus Live + Same Day, surging by 59% in Total Viewers (8.17 million vs. 5.15 million), by 99% in Kids 2-5 (2.91 million vs. 1.46 million) and by 123% in Girls 2-5 (2.13 million vs. 954,000).
The leader in family entertainment, Disney Channel holds the top cable TV telecasts of all time:
"High School Musical 2" (8/17/07) – #1 scripted cable telecast ever in Total Viewers (18.639 million).
"High School Musical 2" (8/17/07) – #1 cable TV telecast ever in Kids 2-11 (8.210 million), Kids 6-11 (6.536 million) and Tweens 9-14 (6.317 million).
"Phineas and Ferb: Across the 2nd Dimension" (8/22/11) – #1 animated cable TV telecast in Kids 2-11 (6.233 million).
"Sofia the First: Once Upon a Princess" (11/18/12) – #1 cable TV telecast ever in Kids 2-5 (2.91 million/18.2 rating, #3 across all TV behind two "Super Bowls") and Girls 2-5 (2.13 million/27.2 rating), and the #1 preschool cable TV telecast in Total Viewers (8.17 million) and Women 18-49 (1.66 million).
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior India and Disney Junior Japan launched in October 2012, bringing the total number of channels to 32 worldwide.