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Disney XD Soars to Its #2 Week in the Network's History in Prime in Total Viewers

Related: Disney XD
Disney XD Soars to Its #2 Week in the Network's History in Prime in Total Viewers

During the week of April 14, 2014, powered by hit original series "Kickin' It," "Mighty Med" and "Lab Rats," and the animated theatrical films "Tangled" and "Cars," Disney XD skyrocketed to its #2 week in Prime in the network's history (includes its 10 years as Toon Disney) in Total Viewers (521,000) - behind only the week of 7/16/12. Last week was its most-watched week in 17 months in Kids 2-11 (283,000/0.7 rating) and Boys 2-11 (167,000/0.8 rating) - since the week of 11/19/12.

Disney XD also soared to 5-month highs in Kids 6-14 (267,000/0.7 rating), Boys 6-14 (161,000/0.9 rating), Kids 6-11 (204,000/0.9 rating), Boys 6-11 (119,000/1.0 rating) and Tweens 9-14 (174,000/0.7 rating).

Year to year, Disney XD surged by double digits in target demos, including by 53% in Total Viewers (521,000 vs. 341,000), by 22% in Kids 6-14 (267,000 vs. 219,000), by 23% in Kids 6-11 (204,000 vs. 166,000) and by 36% in Kids 2-11 (283,000 vs. 208,000).

An all new "Kickin' It" (Mon., 8:00 - 8:30 p.m.) climbed to 5-month highs among Total Viewers (983,000), Kids 2-11 (563,000/1.4 rating) and Boys 2-11 (360,000/1.8 rating) and to 3-month highs among Kids 6-14 (544,000/1.5 rating), Boys 6-14 (352,000/1.9 rating), Kids 6-11 (406,000/1.7 rating) and Boys 6-11 (259,000/2.1 rating) - since 11/11/13 and 1/20/14, respectively.

"Mighty Med" (Mon., 8:30 - 9:00 p.m.) delivered its best numbers in 5 months in Total Viewers (871,000), Kids 6-14 (527,000/1.5 rating), Boys 6-14 (346,000/1.9 rating), Kids 6-11 (368,000/1.5 rating), Boys 6-11 (243,000/2.0 rating), Kids 2-11 (480,000/1.2 rating) and Boys 2-11 (302,000/1.5 rating) - since 11/11/13 - and was its #3 telecast on record in Tweens 9-14 (410,000/1.7 rating).

"Lab Rats" (Mon., 9:00 - 9:30 p.m.) grew by double digits over its week-ago telecast across all demos, rising to 2-month highs in Total Viewers (764,000), Kids 2-11 (436,000/1.1 rating) and Boys 2-11 (277,000/1.4 rating) and set 5-week highs in Kids 6-14 (438,000/1.2 rating), Boys 6-14 (275,000/1.5 rating), Kids 6-11 (326,000/1.4 rating), Boys 6-11 (208,000/1.7 rating), Tweens 9-14 (339,000/1.4 rating) and Boys 9-14 (207,000/1.7 rating) - since 2/17/14 and 3/10/14, respectively.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 81 million households via its basic cable and satellite affiliates. There are 29 Disney XD channels available in 25 languages around the world.


Source: NMR, final national U.S. ratings, week of 4/14/14 - 4/20/14, Live + Same Day.

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