tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

Disney XD More Than Doubles Nicktoons in Target Demos

Related: Disney XD

October 2012 ranked as Disney XD's #1 most-watched month in Prime in the network's history (includes its 10 years as Toon Disney) in Boys 6-14 (165,000), Tweens 9-14 (193,000) and Boys 9-14 (117,000), its #2 most-watched month ever in Kids 6-14 (274,000) and Kids 6-11 (213,000), and recorded October-highs in Total Viewers (431,000) and Kids 2-11 (266,000), bolstered by strong performances of original live-action series "Kickin' It" and "Lab Rats," Marvel animated series "Avengers: Earth's Mightiest Heroes" and "Ultimate Spider-Man," along with the series launch of "Crash & Bernstein."

Also impressive, Disney XD emerged as the month's year to year growth leader among all kid cable networks in Kids 6-14 (+25% – 274,000 vs. 220,000), Kids 6-11 (+19% – 213,000 vs. 179,000), Tweens 9-14 (+29% – 193,000 vs. 150,000) and Kids 2-11 (+25% – 266,000 vs. 213,000).

Disney XD has grown or held its Prime audience year to year for 46 consecutive months in Kids 6-11 – the longest streak of its kind among all kid networks – and for 22 consecutive months in Kids 6-14 and Tweens 9-14.

Disney XD doubled or more than doubled Nicktoons in Kids 6-14 (+136% – 274,000 vs. 116,000), Kids 6-11 (+132% – 213,000 vs. 92,000) and Kids 2-11 (+106% – 266,000 vs. 129,000), nearly doubled in Total Viewers (+95% – 431,000 vs. 221,000) and nearly tripled in Tweens 9-14 (+184% - 193,000 vs. 68,000).

In Total Day, Disney XD posted its most-watched October on record across target demos, including Total Viewers (307,000), Kids 6-14 (179,000), Kids 6-11 (136,000), Tweens 9-14 (126,000) and Kids 2-11 (173,000).

Year to year, Disney XD grew by considerable margins in key demos including by 13% in Total Viewers (307,000 vs. 272,000), by 17% in Kids 6-14 (179,000 vs. 153,000), by 25% in Tweens 9-14 (126,000 vs. 101,000) and by 14% in Kids 2-11 (173,000 vs. 152,000).

Related Articles



BLOGS
Spoiler Alert! Recap and Review: Night Three of THE VOICE's Battle Rounds 10/20; Full Results!Spoiler Alert! THE VOICE Finally Delivers a Goosebump Inducing Performance! BroadwayWorld's Matt Tamanini Discusses Broadway, TV, Film on THAT'LL PLAY PODCAST
BWW's Matt Tamanini Discusses Theatre, TV, Film on THAT'LL PLAY PODCAST
dotted line
But, Wait! What's On TV Tonight? Monday, Oct. 20th: Why is Pitbull EVERYWHERE? 8:00: THE ORIGINALS | The CW

8:00: DANCING WITH Pitbull | ABC

9:00: PEARL JAM TWENTY | Palladia

Click for more picks!

Become a Fan, Follower & Subscriber