Disney Television Animation Picks Up GRAVITY FALLS and FISH HOOKS

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Disney Television Animation has reeled in a second-season pick-up of Disney Channel's animated comedy series "Fish Hooks" and an order for a new animated Disney Channel comedy series, "Gravity Falls," each creator-driven series from noteworthy storytellers Noah Z. Jones and Alex Hirsch. The announcement was made today by Eric Coleman, Senior Vice President, Original Series, Disney Television Animation.

Coleman said: "The heart of our work is storytelling, and in these two outstanding projects we have the pleasure and privilege of working with a team of talented artists, in every sense of the word, who are delivering wonderfully imaginative characters and relevant stories to kids and families around the world." He continued, "We're gratified that viewers have responded so strongly and positively to 'Fish Hooks,' and we believe 'Gravity Falls,' will be a perfect addition to our growing lineup of shows that are fresh, contemporary and custom-made for our audience."

Eye-catching and funny, "Fish Hooks" is led by former freelance illustrator Noah Z. Jones (children's books Always in Trouble and Not Norman: A Goldfish Story) whose unique character designs and sensibility first came to the attention of Disney Television Animation executive Mike Moon via Jones' website. Moon askEd Jones if he'd ever thought about doing anything in TV and, two years later, Jones' imaginative story of three tween fish navigating high school debuted. Since its September premiere, "Fish Hooks" is neck and neck with "Phineas and Ferb" as TV's No. 1 animated series among Kids 6-11 (1.52 million/6.1 rating) and Tweens 9-14 (1.14 million/4.7 rating)*, and is also second only to Disney's hit "Phineas and Ferb" for 2010.

Jones is creator and executive producer of the series, working with a veteran television animation team -- executive producer Maxwell Atoms ("The Grim Adventures of Billy & Mandy") and directors Carl Greenblatt and Bill Reiss (both of "Chowder").

Rendered in 2D animation set against photo-real backgrounds, the "Fish Hooks" stories follow three best fish friends (BFFs) as they navigate their way through the choppy waters of high school. In the second season, stories will dive deeper into Bea, Milo and Oscar's friendship and their adventures at Freshwater High with their classmates including Jocktopus, Shellsea and Clamantha.