Disney Channel's SOFIA THE FIRST is #1 Telecast in Key Kid Demos

November 20
1:49 2012
Disney Channel's SOFIA THE FIRST is #1 Telecast in Key Kid Demos

For the week of November 12, 2012, Disney Channel was crowned the #1 cable TV network in Total Day for a record 75 consecutive weeks in Kids 6-11 (600,000/2.5 rating) and Tweens 9-14 (493,000/2.1 rating), surpassing Nickelodeon by double digits for the 54th (+30%, vs. 462,000) and 56th (+45%, vs. 340,000) weeks in a row, respectively.

In Prime, Disney Channel extended its streak as the #1 cable TV network to 391 consecutive weeks in Kids 6-11 (1.04 million/4.4 rating – 7 1/2 years) and to 126 consecutive weeks in Tweens 9-14 (856,000/3.6 rating – nearly 2 1/2 years).

Sunday's debut of "Sofia the First: Once Upon a Princess" (7:00 – 7:50 p.m.) ranked as the week's #1 TV telecast in Kids 2-5 (1.5 million/9.1 rating), Kids 2-11 (3.0 million/7.7 rating) and Kids 6-11 (1.6 million/6.7 rating), and was the #2 scripted cable TV telecast in Total Viewers (5.2 million). Notably, the movie became the #1 cable TV telecast in 5 years in preschoolers 2-5, and in 10 years in Girls 2-5 (954,000/12.2 rating).

Disney Channel delivered the week's Top 4 TV Telecasts in Kids 2-11 and Kids 6-11:



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