Disney Channel Sweeps 2013 in Total Day Network Among Key Demos
For 2013, Disney Channel followed up on last year's first-ever Total Day sweep, ranking as TV's #1 network for the 2nd consecutive year among Kids 2-11 - the largest advertiser-targeted segment - for the 3rd straight year among Kids 6-11 and for the 5th year in a row among Tweens 9-14 with a strong portfolio of original live action and animated programs. They include the #1 TV series ("Jessie," "Austin & Ally," "Shake It Up"), the #1 animated TV series ("Phineas and Ferb") and the #1 cable TV telecast ("Teen Beach Movie").
2013 stood as Disney Channel's #1 year in the network's 30-year HISTORY in Tweens 9-14 and its #2 year on record in Total Viewers. Competitively, the network - which accepts select sponsorships - out-shined runner up, Nickelodeon, by its largest margin on record among Kids 6-11 and Tweens.
In Primetime, Disney Channel was at #1 for the 9th consecutive year in Kids 2-11, 11th in Kids 6-11 and 13th in Tweens 9-14, and placed among the Top 2 cable TV networks in Total Viewers for the 8th-straight year.
Gary Marsh, president and chief creative officer, Disney Channels Worldwide, said, "The audience has spoken, and once again, Disney Channel has wrested the ratings crown from Nickelodeon across every significant demo: kids 2-11, kids 6-11 and kids 9-14 -- and our youngest viewers age 2-7 also made Disney Junior channel their first choice for entertainment."
TV's #1 network in Total Day for the 2nd straight year in Kids 2-11 (937,000/2.4 rating), 3rd in Kids 6-11 (628,000/2.7 rating) and 5th in Tweens 9-14 (554,000/2.3 rating). In Total Viewers, Disney Channel tied Nickelodeon as cable TV's #1 network in Total Viewers (0.6 rating), pacing a mere 3% shy based on 000s (1.724 million vs. 1.769 million).
Towered over Nickelodeon by a best-ever 36% in Kids 6-11 (628,000 vs. 462,000) and by 80% in Tweens 9-14 (554,000 vs. 307,000).
#1 TV network in Prime for the 9th-consecutive year in Kids 2-11 (1.4 million/3.4 rating, 2005 - 2013), 11th in Kids 6-11 (1.0 million/4.3 rating, 2003 - 2013) and 13th in Tweens (879,000/3.7 rating, 2001 - 2013); ranked among cable TV's Top 2 networks in Prime for the 8th-consecutive year in Total Viewers (2.438 million, 2006 - 2013).
The #1 cable TV telecast of the year across all major youth demos, "Teen Beach Movie," another mega hit from the blockbuster Disney Channel Original Movie franchise, became the #2 telecast in cable TV HISTORY in Kids 2-11 (7.9 million/20.0 rating), Kids 6-11 (6.4 million/27.0 rating) and Tweens 9-14 (5.1 million/21.5 rating), behind only "High School Musical 2." Moreover, this marked the network's 12th consecutive year with #1 original movie telecast in Tweens (2002-2013).
"Jessie" stood as TV's #1 series in Kids 2-11 (2.3 million/5.7 rating) and Kids 6-11 (1.8 million/7.7 rating), while "Austin & Ally" and "Shake It Up" were the Top 2 TV series in Tweens 9-14 (1.6 million/6.9 rating). Notably, this marked Disney Channel's 8th-consecutive year with the #1 cable TV series in Kids 6-11 and Tweens.
Emmy-Award-winning "Phineas and Ferb" was TV's #1 animated series across Kids 2-11 (2.0 million/4.9 rating), Kids 6-11 (1.5 million/6.3 rating) and Tweens 9-14 (1.2 million/4.8 rating). 2013 marked Disney Channel's 6th-consecutive year delivering the #1 animated TV series in Tweens 9-14, and the 6th straight year with the #1 animated TV series in Prime in Kids 6-11.
Overall, Disney Channel aired the Top 9 TV series in Kids 2-11, and Top 8 in 6-11 and Tweens (Top 5 below):
Disney Junior on Disney Channel -- 2013
In its third year, Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, delivered its biggest year on record in the daypart in Total Viewers (1.5 million), Kids 2-5 (3.2 rating), Girls 2-5 (281,000/3.6 rating) and Women 18-49 (322,000/0.5 rating). Notably, this marked the network's 5th-consecutive year growing its Total Viewer and Women 18-49 audiences, and 3rd in Girls 2-5.
"Sofia the First: The Floating Palace" (11/24/13) became the #2 telecast in cable TV HISTORY among Kids 2-5 (2.63 million/16.9 rating) and Girls 2-5 (1.85 million/24.3 rating), and the #2 preschool cable TV telecast ever in Total Viewers (7.62 million), Adults 18-49 (2.15 million/1.7 rating) and Women 18-49 (1.43 million/2.2 rating), behind only last year's, "Sofia the First: Once Upon a Princess."
"Sofia the First" ranked as TV's #1 series in Girls 2-5 (420,000/5.4 rating), cable TV's #2 series in Kids 2-5 (681,000/4.3 rating) and the #1 preschool cable TV series in Total Viewers (2.0 million) and Women 18-49 (393,000/0.6 rating). Moreover, led by "Sofia the First: The Floating Palace," the series accounted for 5 of cable TV's Top 10 telecasts of the year in Kids 2-5, and 17 of the Top 20 TV telecasts in Girls 2-5.
24-Hour Disney Junior channel -- 2013
In its first year reporting public ratings, 24-hour Disney Junior channel ranked as the #1 preschool-dedicated TV network in Total Day in Total Viewers (407,000), across target Kids 2-5 (204,000/1.3 rating), Girls 2-5 (94,000/1.2 rating) and Boys 2-5 (110,000/1.4 rating) and Women 18-49 (81,000), towering over Nick Jr. by double digits and Sprout by triple digits.
Disney Junior channel exceeded Nick Jr. by double digits, across the board: Total Viewers (+23% - 407,000 vs. 332,000), Kids 2-5 (+25% - 204,000 vs. 163,000), Girls 2-5 (+12% - 94,000 vs. 84,000), Boys 2-5 (+39% - 110,000 vs. 79,000), and Women 18-49 (+21% - 81,000 vs. 67,000), despite being in 12.8 million fewer homes.
Disney Junior channel surpassed Sprout by triple digits across target demos: Total Viewers (+159% - 407,000 vs. 157,000), Kids 2-5 (+191% - 204,000 vs. 70,000), Girls 2-5 (+141% - 94,000 vs. 39,000), Boys 2-5 (+255% - 110,000 vs. 31,000) and Women 18-49 (+131% - 81,000 vs. 35,000).
About Disney Channel
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior is a daily programming block on Disney Channel and a 24-hour channel. There are 33 Disney Junior channels in 24 languages around the world.
Source: NTI, U.S. ratings. 2013: 12/31/12-12/29/13, most current; 2012: 12/26/11-12/30/12, Live + 7; Program ranks based on program level data, with minimum 10 telecasts and excludes repeats for K2-11, K6-11 and TW9-14; Preschool program ranks based on program level data, includes repeats.
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