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Disney Channel Stands as TV's #1 Total Day Network

Related: Disney Channel
Disney Channel Stands as TV's #1 Total Day Network

For the week of November 11, 2013, Disney Channel ranked as TV's #1 network in Total Day for the 127th consecutive week in Kids 6-11 (542,000/2.3 rating) and Tweens 9-14 (521,000/2.2 rating), closing in on two-and-a-half years at #1 in the target kid demographics (dates back to week of 6/13/11). Moreover, the network hit a 10 week high in Total Viewers (1.563 million) and an 11 week high in Tweens 9-14 - since weeks of 9/2/13 and 8/26/13, respectively.

Disney Channel towered over Nickelodeon by at least double digits for the 106th week in a row in Kids 6-11 (+18% - 542,000 vs. 458,000) and for the 108th consecutive week in Tweens 9-14 (+70% - 521,000 vs. 307,000) - dates back to week of 11/7/11 and 10/24/11, respectively.

In Prime, Disney Channel stood as cable TV's #1 network for the 444th consecutive week among Kids 6-11 (876,000/3.7 rating - 8+ years) and 181st week in a row in Tweens 9-14 (833,000/3.4 rating - 3+ years).

In its 13th airing, "Teen Beach Movie" (Sun., 8:00 - 9:50p.m.) ranked as the week's #1 live action TV telecast in Kids 6-11 (1.242 million/5.2 rating).

Led by Friday's all-new "Jessie," Disney Channel aired the Top 6 live action TV telecasts in Tweens:


24-Hour Disney Junior Channel

The 24-hour Disney Junior Channel stood as TV's #1 preschool-dedicated Total Day network for the 33rd straight week with Kids 2-5 (205,000/1.3 rating) and Boys 2-5 (105,000/1.3 rating) - every week since reporting ratings publicly on 4/1/13 - for the 16th consecutive week in Girls 2-5 (99,000/1.3 rating), for the 22nd week running in Women 18-49 (103,000) and for the 32nd time in the prior 33 weeks in Total Viewers (441,000).

Notably, this week stood as Disney Junior channel's #1 week on record in Women 18-49 and its 4th-most-watched week to date in Total Viewers.

Also impressive, on Saturday, the channel delivered its Top 2 telecasts on record in Total Viewers with "Jake and the Never Land Pirates" (1.289 million, 11:30 - 11:55 a.m.) and "Doc McStuffins" (1.258 million, 11:00 - 11:25 a.m.), with the same airings its Top 2 telecasts of all time in Kids 2-5 with "Doc McStuffins" (678,000/4.4 rating) and "Jake and the Never Land Pirates" (672,000/4.3 rating).

Overall, Disney Junior channel held the Top 3 telecasts across preschool-exclusive networks in Kids 2-5, Top 2 in Girls 2-5, Top 4 in Boys 2-5, Top 10 in Total Viewers (Top 5 below) and Top 13 in Women 18-49 (Top 5 below):

Disney Junior channel topped Nick Jr. for the 33rd week in a row in Kids 2-5 (+10% - 205,000 vs. 187,000) and Boys 2-5 (+13% - 105,000 vs. 93,000), for the 16th consecutive week in Girls 2-5 (+5% - 99,000 vs. 94,000), for the 21st week running in Women 18-49 (+51% - 103,000 vs. 68,000) and for the 32nd time in the previous 33 weeks in Total Viewers (+21% - 441,000 vs. 363,000), despite being in 13.1 million fewer homes.

Disney Junior channel towered over Sprout by robust margins, nearly tripling the network in Total Viewers (+190% - 441,000 vs. 152,000) and Women 18-49 (+186% - 103,000 vs. 36,000), and more than tripling in Kids 2-5 (+236% - 205,000 vs. 61,000), Girls 2-5 (+230% - 99,000 vs. 30,000) and Boys 2-5 (+250% - 105,000 vs. 30,000).

Furthermore, this marked Disney Junior Channel's 33rd week in a row defeating Sprout by triple digits in Total Viewers, Kids 2-5 and Boys 2-5.

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