Disney Channel Continues as TV's #1 Total Day Network in Key Kid Demos
During February 2014, Disney Channel, the 24-hour kid-driven, family-inclusive television network, ranked as TV's #1 network for the 34th-consecutive month in Kids 6-11 (512,000/2.2 rating) and for the 46th-straight month in Tweens 9-14 (465,000/1.9 rating), driven by the finale of "Good Luck Charlie," and all-new episodes of popular series - most notably "Austin & Ally," "Liv and Maddie" and "I Didn't Do It."
Competitively, Disney Channel exceeded Nickelodeon by solid double digits for the 32nd-consecutive month in both Kids 6-11 (+14% - 512,000 vs. 448,000) and Tweens 9-14 (+67% - 465,000 vs. 279,000).
In Prime, Disney Channel extended its streak as TV's #1 network to 108-consecutive months in Kids 6-11 (805,000/3.4 rating) and to 104-straight months in Tweens 9-14 (732,000/3.0 rating).
• The 1-hour finale of "Good Luck Charlie" (2/16/14, 8:00 - 9:00 p.m.) stood as the month's #1 cable TV telecast in Kids 6-11 (1.7 million/7.1 rating) and Tweens 9-14 (1.8 million/7.6 rating), and cable TV's #1 live-action telecast in Kids 2-11 (2.1 million/5.2 rating).
24-Hour Disney Junior channel
24-hour Disney Junior channel ranked as the TV's #1 Total Day preschool-dedicated network for the 11th-straight month in Total Viewers (450,000), Kids 2-5 (222,000/1.4 rating) and Boys 2-5 (116,000/1.5 rating) - each month since reporting public ratings on April 1, 2013 - for the 8th-consecutive month in Girls 2-5 (106,000/1.4 rating) and for the 9th month in a row in Women 18-49 (92,000).
Notably, this was the channel's #2 month on record in Total Viewers and across all preschooler demos, and its #1 month ever in Women 18-49. Conversely, the month stood as Nick Jr.'s least-watched month to date in Kids 2-5, Girls 2-5 (tied w/ Jan. '08) and Boys 2-5, and second-least-watched month in Total Viewers, behind January '08.
Source: NTI, U.S. ratings, most current, February 2014: 1/27/13-2/23/14; Total Day rank streaks include ties based on rating.
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