Discovery's GOLD RUSH is #1 Friday Night Cable Among Key Demo
Gold Rush once again owned Friday night cable as the #1 ad supported cable program among key demos. Discovery Channel was the #1 non-sports cable network among Persons and Men delivery, no exclusions.
GOLD RUSH at 9PM ET/PT earned a 2.24 HH/1.62 P25-54/2.22 M25-54 rating and delivered an average of 3.02 million total viewers P2+. The series was #1 among Persons, Men and Women 25-54, and Persons and Men 18-49 delivery, no exclusions Among Men 25-54, the series beat notable broadcast television programs that included CBS' Undercover Boss, Hawaii Five-0 and Blue Bloods, FOX's MasterChef Junior and Sleepy Hollow, NBC's Grimm, Dracula and Why We Heart Vampires and ABC's 20/20, Last Man Standing and The Neighbors
ALASKA: THE LAST FRONTIER at 10PM ET/PT earned a 1.21 HH/0.83 P25-54 rating and delivered 1.72 total viewers P2+. It was the #2 non-sports cable program among Persons and Men 25-54 delivery, no exclusions.
Driven by Gold Rush and ALASKA: THE LAST FRONTIER, Discovery was the #1 non-sports cable network among Persons and Men (25-54/18-49) delivery, no exclusions.
An all new episode of Gold Rush will air Friday Nov. 8 beginning at 9 PM ET/PT.
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