Discovery Communications U.S. Portfolio Grows +4% in May

By: May. 29, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

Driven by strong performances from new and returning series across its suite of must-have networks, Discovery Communications' U.S. portfolio grew +4% in P25-54 Prime delivery in May 2014 vs. May 2013.

Discovery Channel recorded gains across all key demos for Prime delivery vs. May 2013 including P2+, HH and P/M/W25-54. Deadliest Catch ranked as the #1 program in all of ad-supported cable among M25-54 delivery for May and Fast N' Loud was the #1 Monday night cable program among M25-54/18-49 delivery with an average delivery of 2.26M P2+.

TLC was a top 5 ad-supported cable network in Prime delivery among W18-49 and #6 among W25-54. Led by popular returning series 19 Kids and Counting and Little Couple, TLC was the #1 female ad-supported cable network on Tuesday night among W25-54/18-49 in May.

Investigation Discovery celebrated its best May ever in Prime delivery with P2+, HH and P/W25-54, and garnered strong double-digit gains across all key demos. With hit series The Perfect Murder and Nightmare Next Door, in May the network averaged 744K P2+ in May and secured its position as a top 10 network in ad-supported cable, ranking #7 among P25-54 and #4 among W25-54 in Total Day and #5 for both P25-54 and W25-54 in Daytime. The network also ranked #19 among P25-54 and #14 among W25-54 in Prime.

Animal Planet was a top 10 network for M25-54 in May, driven by the network's third annual Monster Week. River Monsters remains the top-performing series ever on the network, and has delivered 1.6M P2+ viewers during its 6th season to-date.

Destination America garnered double-digit delivery growth in Prime and Total Day for May 2014 in key demos, including P2+, HH, and P/W25-54/18-49. With hit series Mountain Monsters, BBQ Pitmasters, and Buying the Bayou, Destination America earned its best May ever in Prime and Total Day among P2+, HH, P/M/W25-54 and P/M/W18-49 delivery. The network has now experienced 24 consecutive months of year-over-year delivery gains in Prime P25-54.

Velocity earned its highest rated May for P25-54 and its highest delivering May across key demos including P2+, P/M25-54/18-49/18-34 and M18+. Led by series Wheeler Dealers and Graveyard Carz, Velocity has now seen 24 months of year-over-year Prime delivery gains among P/25-54/18-49.

Recently renamed AMERICAN HEROES CHANNEL garnered double-digit growth among all key demos in May. AHC has earned eight consecutive months of year-over-year Prime delivery gains for P2+ and has delivered 15 consecutive months of year-over-year gains in Total Day delivery among P2+ and HH.

With the success of Outrageous Acts Of Science and Survivorman, Science Channel also recorded the best May in network history in Prime delivery among key demos including P2+, M18-49, and P/M25-54.

Buoyed by the strength of original series like My Little Pony Friendship Is Magic, Spooksville, and Family Game Night, the hub NETWORK had an impressive May, delivering year-over-year ratings gains in Total Day for K2-11/6-11 and P/W18-49/25-54 as well as gains in Prime among P/W18-49/25-54 and K6-11. For the ninth consecutive month, the hub NETWORK was the top children's network in co-viewing percentage share (36%) among K2-11 watching with P18-49.

OWN: OPRAH WINFREY NETWORK garnered a 15% increase among W25-54 Prime delivery vs. May 2013. The network's hit series Sweetie Pies, Iyanla: Fix My Life and Love in the City were Saturday night's top three original cable series among African-American W25-54 for the month.

Source: The Nielsen Company; Prime delivery May 2014 vs. May 2013 unless otherwise noted.

About Discovery Communications

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on more than 200 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture networks OWN: OPRAH WINFREY NETWORK and the HUB Network. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.



Videos