Discovery Channel Hits New High with Men 24-54 in 3Q
The success of hit series AMISH MAFIA, DEADLIEST CATCH, NAKED & AFRAID, Gold Rush - SOUTH AMERICA, FAST N' LOUD coupled with a strong start for freshman series Tickle and Street Outlaws and the success of Shark Week helped Discovery Channel deliver the most watched 3Q among Men 25-54 in network history. Discovery also earned its FOURTH consecutive quarter of year-over-year growth in both Persons and Men 25-54 delivery, and double digit increases in Persons 25-54 v. the same quarter in 2012 and in year to date growth in the same demo vs. the same time period last year.
Discovery's 3Q13 double digit increases vs. 3Q12 included a +18% increase among Persons 25-54, a +17% increase in Men 25-54 viewers and a +20% increase among Women 25-54. Additionally, Total Viewers P2+ in 3Q13 were up +15% vs. 3Q12, Households were up +16% and Persons 18-49 were up +19%.
During 3Q13, Discovery Channel programming were among the Top-3 Monday Primetime programs among Men 25-54 delivery* with RETURN OF JAWS (#1), VOODOO SHARKS (#2), and premieres of FAST N'LOUD (#3), which also finished as the #1 Monday night cable series among M25-54 and M18-49 delivery*. On Tuesdays, premieres of Deadliest Catch was the #2 program in all of cable among Persons and Men 25-54 delivery, no exclusions, and on Wednesdays, GREAT WHITE SERIAL KILLER was the #3 program in all of cable among M25-54 delivery, no exclusions. On Thursdays ALIEN SHARKS was the #3 program in all of cable among M25-54 delivery, no exclusions, and on Fridays, Gold Rush - SOUTH AMERICA was the #1 cable Friday program among Men (25-54/18-49) delivery**. On Sundays in 3Q13, premieres of NAKED & AFRAID was the #2 Sunday ad-supported cable series* among M25-54 delivery, behind only Breaking Bad.
Shark Week 2013 was the most-watched in the event's 26 year history across all key demos including Persons, Men and Women 25-54/18-49/18-34 delivery, no exclusions, from August 4-10. SHARK WEEK'S first-ever late-night talk show, Shark After Dark, out-delivered every late-night cable talk show competitor including Comedy Central's The Daily Show with Jon Stewart and The Colbert Report, TBS' Conan, Bravo's Watch What Happens Live and E!'s Chelsea Lately in Persons 25-54 and 18-49 delivery. Shark After Dark also beat all of the above late-night cable talk shows among the coveted Persons 18-34 demo (no exclusions) August 4-7. Additionally, during the calendar week from August 5-11, Discovery Channel ranked as the #1 network in ALL OF TELEVISION among Men 18-49 delivery, no exclusions.