Debut of ONCE UPON A TIME's 'Frozen' Storyline Delivers 2-Year High for ABC

By: Sep. 29, 2014
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

ABC Sunday Prime (7-11pm - 6.8 million and 2.1/6 in AD18-49): Opposite NBC's SUNDAY NIGHT FOOTBALL and an NFL overrun-boosted Fox, ABC beat its non-sports competition on CBS Sunday night by 62% in Adults 18-49 (2.1/6 vs. 1.3/4). ABC's season premieres of Once Upon A Time (3.4/10) and Resurrection (2.2/6) opened as Sunday's top-rated broadcast dramas in Adults 18-49, leading by strong margins over CBS' dramas, MADAM SECRETARY (1.4/4), THE GOOD WIFE (1.3/4) and CSI (1.4/4). The Net was up over season premiere Sunday last year by 5% in Adults 18-49.

Once Upon A Time: Storybrooke Has Frozen Over (7-8pm - 5.1 million and 1.5/5 in AD18-49): During the 7 o'clock hour opposite Fox's big NFL overrun, ABC's Once Upon A Time lead-in special was up over the year-ago special and beat out its non-sports competition in THE HOUR by 36% in Adults 18-49 (1.5/5 vs. 1.1/4 - CBS' 60 Minutes).

Once Upon a Time (8-9pm - 9.3 million and 3.4/10 in AD18-49): Building sharply on its lead-in at 8pm, ABC's 4th season opener of Once Upon a Time dominated its CBS drama competition in THE HOUR with Adults 18-49, more than doubling MADAM SECRETARY (+143% - 3.4/10 vs. 1.4/4). Topping its 2-hour May finale (6.8 million and 2.3/7 on 5/11/14) in viewers (+37%) and young adults (+48%), Once Upon a Time earned its highest numbers in nearly 2 years - since 11/4/12. In addition, the show hit new series highs with Teens and Kids. The ABC drama also outperformed its year-ago season opener in Total Viewers (+9%) and Adults 18-49 (+31%). The ABC drama was the #1 most social non-sports broadcast of the evening with 224,951 tweets, up 65% from last year's opener to rank as the show's highest number ever.

Resurrection (9-10pm - 7.6 million and 2.2/6 in AD18-49): At 9pm, ABC's Resurrection defeated CBS' competing THE GOOD WIFE by 69% in Adults 18-49 (2.2/6 vs. 1.3/4). Resurrection was up from where it finished out its first season, outpacing its May finale by 5% in Adults 18-49 (2.1/6 on 5/4/14) to earn its best rating since the beginning of April - since 4/6/14. In addition, the show was up 38% over its finale in Adults 18-34 to its highest rating since the mid-March - since 3/16/14.

Revenge (10-11pm - 5.3 million and 1.4/4 in AD18-49): During the 10 o'clock hour, ABC's Revenge tied CBS' season premiere of CSI in Adults 18-49 (1.4/4). Revenge was up in Total Viewers (+8%) and held even with its May finale in Adults 18-49 (4.9 million and 1.4/4 on 5/11/14) to equal its best young adult number since March - since 3/23/14.



Videos