"Days of our Lives" has generated its highest weeklong women 18-49 rating and women 18-49 audience since November 2011, according to "live plus same day" viewing figures from Nielsen Media Research.
For the week of Jan. 6-10, "Days of our Lives" (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race. "Days" averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of Nov. 21-25, 2011 (703,000). The 1.1 rating is also "Days" highest since Nov. 21-25, 2011 (1.1). It's the second week in a row "Days" has attracted its biggest women 18-49 audience since November 2011 - during the prior week, 'Days' averaged 669,000 women 18-49, which at that time was the show's biggest viewership in that demo since Nov. 21-25, 2011. For the week versus the same week last year, "Days of our Lives" was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).Videos