Cristin Milioti's New NBC Comedy A TO Z Premiering on iHeartRadio Today!
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August 22, 2016
NBC will offer a digital-only premiere with the launch of its new Thursday night comedy "A to Z" from Warner Bros. Television on Thursday, Aug. 14, seven weeks before its linear launch in October.
In a first of its kind, NBC is partnering with Clear Channel Media and Entertainment, which reaches 245 million listeners each month, to premiere the pilot across Clear Channel's vast network of digital properties. The first-of-its-kind campaign will include strong local and national integration, airing the "A to Z" pilot digitally on iHeartRadio - everywhere it is available - providing promotional support across contemporary hits radio stations both on-air and on their websites, mobile sites and social networks throughout the country; and featuring on-air discussions with Clear Channel's nationally syndicated top on-air personality Ryan Seacrest to drive awareness for the digital screening availability.
In addition to Clear Channel's digital properties and apps, the "A to Z" pilot will also be available on the NBC app, NBC.com, Hulu, Xfinity, the NBC owned and affiliate station websites and cable, satellite and telco providers On Demand and online services.
"NBC is very excited to partner with Clear Channel on this first-ever digital opportunity that will give viewers and audiences a chance to fall in love early with 'A to Z,'" said Len Fogge, President, Marketing and Digital, NBC Entertainment. "Viewers today love to customize their viewing experience - deciding not only what to watch, but when and how - and we couldn't imagine a more fitting project than 'A to Z' to debut in this innovative way." Premiering "A to Z" in this way is perfect for the millennial audience, which often watches content online before traditional linear viewing. The music on the show is also an integral component, and the series' music supervisor, Alexandra Patsavas, is a three-time Grammy Award nominee who is responsible for the music on dozens of films and television shows including the "Twilight" films, "The Hunger Games: Mockingjay," "Grey's Anatomy" and "Gossip Girl."
The heartfelt "A to Z" pilot is set to debut digitally Aug. 14 (exactly halfway on the calendar until Valentine's Day) with a version that is 90 seconds longer than the version that will premiere on NBC Thursday, Oct. 2 at 9:30 p.m. ET/PT. Fans can connect on social with the official hashtag for the digital premiere #iHeartAtoZ.
"A to Z" tells the story of Andrew (Ben Feldman, "Mad Men," "The Mindy Project") and Zelda (Cristin Milioti, "The Wolf of Wall Street," "How I Met Your Mother") - a pair that almost wasn't - and all that happened from the day they met. Henry Zebrowski ("The Wolf of Wall Street," "Best Week Ever"), Lenora Crichlow ("Being Human") and Christina Kirk ("Girls") also star, with Katey Sagal ("Sons of Anarchy," "Married with Children") as the Narrator.