Container Store Debuts Contest-Winning Film Shorts on YouTube

By: Jan. 29, 2016
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The Container Store (NYSE: TCS) today debuts winners of a crowdsourced video CONTEST on its Youtube Channel - www.YouTube.com/ContainerStore. Filmmakers were challenged to create videos capturing the spirit of the company's shopping experience and new offerings - including POP! (customer engagement program), Contained HomeSM (in-home organization service) and TCS Closets (new line of custom, built-in closets). The ten filmmakers received cash prizes for their winning film shorts and were selected from a host of videos by filmmakers from coast to coast.

In conjunction with the debut of the videos, The Container Store is calling for a vote to name a People's Choice Award winner. The winner will be chosen from the contest's top four film shorts. Online voting for the People's Choice Award winner is available at www.containerstore.com/fanfilmcontest. Customers can vote as many times as they like for their favorite between now and Friday, February 19th, and the winner will be announced via the retailer's social pages - Facebook, Twitter and Instagram - on Monday, February 22nd.

"We are always looking for new ways to communicate to our customers about our differentiators - quality, selection, service, great prices - and what makes The Container Store a special place to shop," said Melissa Reiff, President & COO, The Container Store. "We are extremely pleased with the ten winning film shorts and we think our customers will agree that they evoke the spirit of our brand and the feeling they get when they interact with us and when they have more organization in their life."

The CONTEST was held in partnership with Zooppa, a global social network for creative talent that specializes in crowdsourced content. Each of the ten videos will be highlighted on The Container Store's social pages with the top four being featured in a targeted Youtube ad campaign through February. Links to view all ten film shorts are below:

People's Choice Award Voting Selections:

Additional Winning Videos:

About The Container Store

The Container Store (NYSE: TCS) is the nation's leading retailer of storage and organization products and the only retailer solely devoted to the category. The company originated the concept of storage and organization of retailing when it opened its first store in 1978. Today, the retailer has 77 store locations nationwide that each average 25,000 square feet. The Container Store has over 10,000 products - many of them multifunctional - to help customers save space and, ultimately, save them time. As the pace of modern life accelerates, being organized is not a luxury but a necessity. The Container Store is devoted to making customers more productive, relaxed and happier by selling customized organization solutions such as custom closets using its new TCS Closets collection and its elfa shelving and drawer system. Since its inception, the retailer has nurtured an employee-first culture and couples its one-of-a-kind product collection with a high level of customer service delivered by its highly trained organization experts. The Company has been named to FORTUNE magazine's 100 Best Companies To Work For 16 years in a row. Visit www.containerstore.com for more information about store locations, the product collection and services offered - including the retailer's new, personalized in-home organization service Contained Home - and to sign up for the POP! Perfectly Organized Perks program. Discover The Container Store's storage and organization solutions at work in real spaces of its customers' and employees' homes along with tips, advice and product sneak peeks at the retailer's new lifestyle blog, Container Stories (containerstore.com/blog). To find out more about The Container Store's unique culture, Foundation Principles and devotion to Conscious Capitalism, visit the retailer's culture blog at www.whatwestandfor.com or read Chairman & CEO Kip Tindell's book UNCONTAINABLE: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives (available at The Container Store, www.uncontainable.com and anywhere books are sold).

About Zooppa

Zooppa is the world's leading platform for sourcing creative, community-inspired content for advertising and production. With a membership of more than 350,000 members, Zooppa works with leading brands and advertising agencies to produce fresh and compelling video, photography and graphic content. Zooppa streamlines the often time-consuming process of producing high-quality marketing content and provides opportunities for creative professionals to have their work showcased by major companies. Zooppa's innovative and social-centric platform delivers far more than content, offering a cost-effective, inspired approach for reaching consumers, creating online and word-of-mouth buzz and capturing market insights.



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