BIG BROTHER, CBS, Reality TV
Last night's edition of BIG BROTHER delivered its largest audience of the summer on any night, according to preliminary Nielsen live plus same day ratings for August 17.
At 8:00 PM, BIG BROTHER 16 SUNDAY was first in viewers (6.85m), adults 25-54 (2.6/07) and adults 18-49 (2.1/07). Compared to last week's golf-delayed broadcast, BIG BROTHER 16 SUNDAY was up +4% in adults 25-54 (from 2.5/07), +5% in adults 18-49 (from 2.0/06) and added +920,000 viewers (from 5.93m, +16%). If the ratings hold, BIG BROTHER posted this season's best deliveries (on any night) in viewers.
BIG BROTHER follows a group of people living together in a house outfitted with dozens of high-definition cameras and microphones recording their every move, 24 hours a day. Each week the Houseguests will vote someone out of the house. At the end, the last remaining Houseguest will receive the grand prize of $500,000.