CBS Wins in Viewers Adults 18-49 and Adults 25-54 for the Second Consecutive Week

By: Mar. 28, 2017
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CBS placed first in viewers, adults 18-49 and adults 25-54 for the second consecutive week led by 60 MINUTES, television's #1 program of the week, and NCIS: LOS ANGELES, the #1 scripted program, according to Nielsen live plus same day ratings for the week ending March 26.

The Network had 6 of the top 10 and 12 of the top 20 programs of the week. All of CBS' Sunday dramas posted week-to-week growth. CBS' 34 minutes of late running NCAA Men's Basketball Championship coverage airing in primetime (Kentucky vs. North Carolina) averaged 20.41m viewers, 6.6/22 in adults 25-54 and 5.6/23 in adults 18-49.

CBS Broadcasts In Top 20 (Live+SD):

#1 - 60 MINUTES (14.70m)

#3 - NCIS: LOS ANGELES (11.17m)

#6 - CBS NCAA BSKBL CHAMP FR 2: KY/UCLA-S (10.00m)

#8 - NCIS-R (9.36m)

#9 - MADAM SECRETARY (8.77m)

#10 - SURVIVOR (8.10m)

#13 - CRIMINAL MINDS (7.46m)

#15 - CBS NCAA CHAMPIONSHIP TH l ORE/MICHIGAN-S (7.13m)

#16 - BULL-R (7.02m)

#17 - CBS NCAA BSKBL CHAMP TH 2: KS/PURDUE-S (6.62m)

#18 - SCORPION (6.46m)

#19 - CBS NCAA BSKBL CHAMP FRI 1: UNC/BUTLER-S (6.42m)

CBS Weekly Highlights

60 MINUTES

  • 60 MINUTES (7:34-8:34PM) delivered 14.70m viewers, 3.3/10 in adults 25-54 and 2.5/09 in adults 18-49, its best deliveries in these measures since Nov. 27, 2016. The last time 60 MINUTES was the #1 program was the week ending Nov. 16, 2008, with the first post-election interview of President-elect Barack Obama and his wife Michelle (25.1 million viewers).

NCIS: LOS ANGELES

  • NCIS: LOS ANGELES (8:34-9:34PM) delivered 11.17m viewers, 2.2/06 in adults 25-54 and 1.6/06 in adults 18-49, up +29% in adults 25-54 (from 1.7/05), +45% in adults 18-49 (from 1.1/04) and +23% in viewers (from 9.10m) compared to last week.

MADAM SECRETARY

  • MADAM SECRETARY (9:34-10:34PM) was up +15% in viewers (8.77m from 7.62m), +25% in adults 25-54 (1.5 from 1.2) and +38% in adults 18-49 (1.1 from 0.8) from a week ago. MADAM SECRETARY posted its best adults 25-54 and adults 18-49 ratings since Dec. 18, 2016, and its largest audience since Jan. 8.

ELEMENTARY

  • ELEMENTARY (10:34-11:34PM) was up +20% in viewers (5.16m from 4.28m), +22% in adults 25-54 (1.1 from 0.9) and +33% in adults 18-49 (0.8 from 0.6) compared to a week ago. ELEMENTARY matched season high adults 18-49 rating, matched second best adults 25-54 delivery, and posted largest audience since Jan. 29, 2017.

Prime averages are based on the following hours of rated broadcasts in Week #27

CBS - 22-hours

NBC - 22-hours

ABC - 22-hours

FOX - 15-hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #27 of 2016-2017 Season (ending: 3/26/17)

2016-2017

VIEWERS

(000)

CBS 7,424

NBC 5,573

ABC 4,387

FOX 2,813

A25-54

Rtg Sh

CBS 2.0 6

NBC 1.6 5

ABC 1.2 4

FOX 1.1 3

A18-49

Rtg Sh

CBS 1.5 6

NBC 1.1 4

ABC 0.9 4

FOX 0.9 3

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (9/19/16-3/26/17)

2016-2017

VIEWERS

(000)

CBS 9,864

NBC 8,577

ABC 6,341

FOX 6,529

A25-54

Rtg Sh

CBS 2.6 8

NBC 2.9 9

ABC 2.1 6

FOX 2.5 7

A18-49

Rtg Sh

CBS 1.9 7

NBC 2.3 8

ABC 1.7 6

FOX 2.1 7



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