CBS THIS MORNING Posts Significant Gains in Viewers

For the week ending April 10, CBS THIS MORNING was the only network morning news broadcast to post year-to-year gains in adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, as well as viewers (+15%, 3.53m from 3.09m) and women 25-54 (+11%, 1.0/07 from 0.9/06) according to Nielsen live plus same-day ratings. CBS THIS MORNING added +460,000 viewers, closing the viewership gap with NBC by 600,000 viewers compared to last year.

Season-to-date, CBS THIS MORNING continues to be the only network morning news program to post a viewer gain (+8%, 3.34m from 3.10m), and the only program to maintain its adults 25-54 rating compared to a year ago (0.9/07).

CBS THIS MORNING: SATURDAY

On April 11, CBS THIS MORNING: SATURDAY posted significant year-to-year percentage gains in adults 25-54 (+25%, 0.5/04 from 0.4/03), as well as viewers (+14%, 1.96m from 1.71m), and was the only Saturday morning network news broadcast to post gains in either measure. CBS THIS MORNING: SATURDAY added +250,000 viewers, closing the viewership gap with NBC by 400,000 viewers compared to last year.

Season-to-date, CBS THIS MORNING: SATURDAY is up +20% in adults 25-54 (0.6/04 from 0.5/04), the demographic most important to those who advertise in news, and +7% in viewers (2.12m from 1.97m), and is the only Saturday morning network news broadcast posting gains in either measure.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.