CBS THIS MORNING Posts Double Digit % Gains in Key Demos
CBS THIS MORNING, CBS
CBS This Morning posted double-digit year-to-year percentage gains among adults 25-54 (+13%)-the demographic most important to those who advertise in news-as well as viewers (+17%) and women 25-54 (+10%).
CBS THIS MORNING also posted growth in households (+5%), according to Nielsen live plus same day ratings for the week ending October 4, 2013. CBS This Morning added +440,000 viewers compared to the same week last year, and posted its largest weekly audience and best adults 25-54 and women 25-54 ratings since the week ending May 24, 2013.
CBS THIS MORNING
Week Ending October 4, 2013 Week Ending October 5, 2012 % Change
0.9/06 0.8/06 +13%
2.97m 2.53m +17%
1.1/07 1.0/06 +10%
2.1/08 2.0/07 +5%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.