CBS THIS MORNING Delivers 4.71 Million Viewers; Largest in 15 Years

By: Feb. 09, 2016
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CBS THIS MORNING delivered 4.71 million viewers Monday marking CBS's largest single-day morning news audience in 15 years, according to preliminary Nielsen live plus same day ratings for Feb. 8.

CBS THIS MORNING on Monday finished a mere 360,000 viewers away from the #1 spot in the morning.

The audience on the day after SUPER BOWL 50 was up +33% from the CBS THIS MORNING Monday season average. The previous high was May 4, 2001, the morning after the "Survivor: The Australian Outback" finale. CBS THIS MORNING on Monday also generated its best adults 25-54 delivery in the time period in three years.

Monday's broadcast featured Gayle King's Oval Office interview with President Barack Obama; interviews with Denver Broncos' stars Peyton Manning and DeMarcus Ware; interviews with presidential candidates Donald Trump and Marco Rubio; and Jan Crawford's inside look at NASA s Mars 2020 program.

The post-Super Bowl audience boost comes just as CBS THIS MORNING capped its 40th consecutive month of year-over-year audience growth, which followed on CBS THIS MORNING delivering the network more than 4 million viewers in the time period in more than 20 years.

CBS THIS MORNING launched Jan. 9, 2012 and has become the Network's most successful morning newscast in more than two decades. Each weekday morning, King, CHARLIE ROSE and Norah O'Donnell deliver two hours of original reporting, breaking news and top-level newsmaker interviews in an engaging and informative format that challenges the norm in network morning news programs. The broadcast has earned a prestigious Peabody Award, two News & Documentary Emmys and one Daytime Emmy. The broadcast was also honored with an Alfred I. duPont-Columbia Award as part of CBS News' division-wide coverage of the shootings at Sandy Hook Elementary School in Newtown, Conn.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.

Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.



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