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CBS THIS MORNING Adds 44,000 Viewers Compared to Same Week Last Year

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CBS THIS MORNING added +440,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending Feb. 8. CBS THIS MORNING posted year-to-year ratings gains among households, viewers, adults 25-54 and women 25-54 compared to last year. CBS THIS MORNING posted its best households and adults 25-54 deliveries since the week ending Nov. 9, 2012, and posted the Network's largest audience in the time period since the week ending Feb. 4, 2011.

CBS THIS MORNING

Week Ending Feb. 8, 2013 Week Ending Feb. 10, 2012 % Change
Households
2.3/08 2.0/07 +15%

Viewers
3.12m 2.68m +16%

Adults 25-54
1.0/07 0.9/06 +11%

Women 25-54
1.2/07 1.0/06 +20%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.


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