CBS EVENING NEWS is Only Network Evening News to Post Double Digit % Gains in Key Demo

By: Feb. 17, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

The CBS EVENING NEWS WITH SCOTT PELLEY is the only network evening news broadcast to post double-digit percentage gains in adults 25-54 (+13%, 1.7/06 from 1.5/06) - the demographic most important to those who advertise in news - and added more viewers than its competitors (+3%, 7.83m from 7.63m), according to Nielsen live plus same day ratings for the week ending Feb. 12.

The CBS EVENING NEWS WITH SCOTT PELLEY gained +200,000 viewers compared to the same week last year.

Season-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is also the only network evening news broadcast to both add viewers (+3%, 7.60m from 7.35m) and maintained its rating in adults 25-54 (1.5/06) compared to last season.

Last week, Scott Pelley interviewed Democratic presidential candidate Bernie Sanders; Gayle King discussed her Oval Office interview with President Obama; Dr. Jon LaPook interviewed the DOCTOR WHO found the link between the Zika virus and birth defects; Jim Axelrod investigated a company's claims that a blood test can detect early cancer; a team of correspondents covered the New Hampshire primary; and Kris Van Cleave looked at the TSA's new training academy.

Steve Capus is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY and Executive Editor of CBS News.

Follow the CBS EVENING NEWS WITH SCOTT PELLEY on Twitter, Facebook, Google+, Instagram and cbsnews.com.



Videos