Bravo Posts Best Quarter in Network History
Powered by its high-quality original programming and digital innovations, Bravo Media is on pace to earn its best quarter in network history among all key demos, according to Nielsen. Bravo ranks #9 in the highly coveted P18-49 and P25-54 demos and maintains the #1 ranking for most engaged viewers for P18-49 in primetime. After eight consecutive years of growth in total viewership, the network averaged 1.1 million total viewers and 629,000 adults 18-49 this past quarter, up 7 percent and 1 percent respectively vs. Q1 2013. Driven by the strength of its Sunday night lineup with "The Real Housewives of Atlanta,""Blood, Sweat & Heels" and "Thicker Than Water," Bravo earned its Best Night Ever among all key demos (1/5/14). In addition, the week of February 3 marked the network's most-watched week ever in Primetime and delivered its best week among P18-49 since the week of 4/16/12.
Bravo Digital earned its best quarter in network history for page views and total video streams on Mobile, marking 83 percent and 73 percent increase compared to Q1 2013. BravoTV.com had its best quarter ever for tablet page views, up 26 percent over last year, and BravoTV.com (desktop and tablet) garnered almost 70 million page views, up 5 percent from the previous quarter. The Bravo Now mobile app scored its best quarter ever for page views with over 4 million, up 53 percent from Q1 2013. In addition, Bravo was a Top 5 cable reality network in Primetime during January and February and in January. "The Real Housewives of Atlanta" ranked #1 most social cable reality program in Prime for nearly every Sunday in Q1.
Bravo's ratings success was fueled by season six of "The Real Housewives of Atlanta," which is currently averaging 4.6 million total viewers and 2.7 million P18-49, up 23 percent and 14 percent respectively from the prior season. Pacing to be the highest-rated season of "The Real Housewives" franchise among all key demos, Bravo ranks as the #1 cable network in the Sunday 8P hour. Season eleven of the Emmy and James Beard award-winning series "Top Chef" earned a season high with its finale's 2.6 million total viewers (2/5/14). Part one of the "Vanderpump Rules" reunion (2/10/14) garnered 1.8 million P18-49 and 2.9 million total viewers marking a series high.