Bravo Delivers 7th Consecutive Best Year Ever in Key Demos
As part of NBCU's portfolio which boasts the Most-Watched Cable Entertainment networks, Bravo Media delivered its seventh consecutive best year ever among A 25-54, total viewers and Households in ratings, according to Nielsen. Bravo also ranks as the number 10 ad supported cable entertainment network among A25-54. The network also maintained the number one ranking for most engaged, educated and affluent viewers A18-49 and A25-54. Bravo Digital scored its best year ever for video streams on BravoTV.com, and the best year ever for page views, unique visitors, and video streams on Bravo Mobile and on the new app Bravo Now.
"Bravo consistently attracts a unique, passionate and growing audience of 'affluencers'" said Frances Berwick, President of Bravo and Style Media. "With over 400 hours of high quality original programming, 2012 was marked by record achievements across returning and new series, digital innovations like Play Live, Transmedia and Zeebox, brand extensions like the Top Chef Kitchen and multi-platform partnerships. We are in great shape to launch an exciting new slate of programming for 2013, which includes our first scripted original series."
The network boasted new series success with season one of "Don't Be Tardy for the Wedding," delivering over 1.2 million A18-49 and 2.1 million total viewers and "Shahs of Sunset" delivering nearly 1 million A18-49 and 1.5 million total viewers. The season two premiere of "Shahs of Sunset" (12/2/12) delivered its highest-rated episode ever in all key demos with 2.3 million total viewers and 1.4 million in A18-49. The season two premiere was up 102 percent among A18-49 and up 106 percent among total viewers from the season one premiere (3/11/12). Compared to the season one finale (4/15/12), "Shahs of Sunset" was up 50 percent among total viewers (vs. 1,534,000).
"Watch What Happens Live," hosted by Andy Cohen, expanded to five nights a week in January 2012 and again ranked as the number one, most engaging late night talk show on television. Season 8 ratings were up nine percent among A18-49, up six percent among A25-54 and up 10 percent among total viewers, compared to the prior season.
"The Real Housewives" franchise continues to shatter records as season four of "The Real Housewives of New Jersey" became the highest-rated season of the franchise with 3.8 million total viewers and 2.6 million A25-54. The season five premiere of "The Real Housewives of Atlanta" (11/04/12) was Bravo's most-watched season premiere, delivering over 2.3 million A18-49, 2.2 million A25-54 and 3.7 million total viewers. "The Real Housewives of Orange County" season seven delivered its highest-rated season ever with 1.9 million A18-49 (tied with season six) and 2.8 million total viewers. "The Real Housewives of Beverly Hills" is on pace to be the most-watched season ever.
Bravo Digital had its best year ever for video streams on BravoTV.com, and the best year ever for page views, unique visitors, and video streams on Bravo Mobile and Bravo Now. BravoTV.com is recording its best year ever for video streams with a 10 percent increase in monthly video streams. Bravo Mobile is pacing to score double-digit yearly increases across the board and is pacing for its best year ever across all key metrics, with an impressive 78 percent increase in streams, 53 percent increase in uniques, and 53 percent increase in page views. Bravo's social media continues to lead the way as the network's Facebook following gained over 1.7 million fans across all pages (up 26 percent) reaching 8.5 million total fans and various Bravo twitter accounts climbed including @Bravotv which added 167,000 followers (up 86 percent) and @bravotopchef which added 47,000 followers (up 104 percent). In addition, Bravo introduced Play Live, the new breakthrough innovative technology allowing for a real-time interactive viewing experience.
Bravo had its best primetime ever among all key demos and its best total day among A25-54 and total viewers on 4/22/12, driven by record-breaking ratings for part three of "The Real Housewives of Atlanta" season four Reunion, the season four premiere of "The Real Housewives of New Jersey," and "Watch What Happens Live." For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
Bravo once again dominated cable's unscripted television landscape as the network received seven Primetime Emmy(R) Nominations from the Academy of Television Arts & Science for the 64th Annual Primetime Emmy(R) Awards. The network received five honors for its Emmy-Award winning series "Top Chef," earning its eighth consecutive nomination in the "Outstanding Reality Competition Program" category, plus two nominations for Bravo's first-ever fully integrated transmedia play "Top Chef: Last Chance Kitchen." Additionally, two-time Emmy-Award winning Kathy Griffin received a nomination in the "Outstanding Variety Special" category for "Kathy Griffin: Tired Hooker" and "Inside The Actors Studio" received its 15th nomination for Outstanding Nonfiction Series.
Continuing the extension of the Bravo brand beyond the television screen, the network increased its major retail and merchandising partnerships in 2012 with multiple "Top Chef" brand extensions, including the first-ever "Top Chef Kitchen," a pop-up restaurant in New York City. The reservations sold out within 45 minutes of being announced. In addition, Bravo Media partnered with Celebrity Cruises, Magical Elves and Rose Tours to launch the first-ever "Top Chef: The Cruise," setting sail in April, 2013. The cruise offers fans the chance to spend quality time with the show's judges and chefs, making this a one-of-a-kind culinary vacation experience.
Source: Year-over-Year Growth-Nielsen Media Research, L7 data, Households/P25-54/total viewers AA(000), NHI calendar, 2012 through 11/25/12 versus equivalent number of weeks of prior years, M-Su 8p-11p. Upscale/Educated-Nielsen Media Research, L7 data, NHI Calendar, 2012 through 11/11/12, P18-49, P25-54, M-Su 8p-11p, HHI $125K+ w/ 1+ College, AA VPVH, includes all measured ad-supported cable entertainment networks, engaging- Nielsen TV Brand Effect (IAG), 1/1/12-11/18/12, P18-49, P25-54, M-Su 8p-11p, nonsports, ranked against IAG measured cable networks. Shahs of Sunset-Nielsen Media Research, season one based on L7 data, AA, season premiere based on LS data, AA, P18-49, P25-54 and total viewers. WWHL Engagement- Nielsen IAG Program Engagement, 1/1/12-12/02/12, P18-49, Includes IAG measured late night talk format show w/ sample size 200. WWHL season eight ratings- L7 data through 11/25/12 blended with LS through 12/02/12, AA, versus full seventh season. Best Housewives season for RHONJ-Nielsen Media Research, L7 data, AA, P25-54 and total viewers, includes regular season episode premieres of most recent completed season of every Housewives series through 11/18/12. RHOC/RHOA-L7 data, AA, P18-49, P25-54 and total viewers. RHOBH season pacing-Nielsen Media Research, LS data, AA, P25-54 and total viewers. Adobe SiteCatalyst (1/1/11-10/31/11 vs. 1/1/12-10/31/12).
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. Bravo Media is a part of NBCUniversal Entertainment & Digital Networks and Integrated Media group.