Barnes & Noble Announces Winners of “Believe in Reading” Justin Bieber Concert Sweepstakes
NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced the winners of the "Believe in Reading" sweepstakes. The sweepstakes was part of an exclusive NOOK Media and Barnes & Noble promotion with the Pop/R&B Global Superstar that ran in Barnes & Noble stores from November 8, 2012, to December 24, 2012. Customers and fans who visited the NOOK counter at their local Barnes & Noble store were able to enter for a chance to win The Grand prize, and customers in select cities could also enter for a chance to win two tickets to the show in that city. The promotion also included a Barnes & Noble donation to one of Justin Bieber's favorite charities, Pencils of Promise.
McKenzie Suntzenich of New York was The Grand Prize Winner and received four tickets and a trip to Justin's final concert of this leg of the Believe Tour in Miami, Florida. McKenzie also met Justin at the show, and received a free NOOK HD, the lightest and highest-resolution 7-inch HD tablet available, which came pre-loaded with Justin's latest eBook, Just Getting Started.
"Last night was amazing," McKenzie said the day after meeting Justin at the concert. "Seeing Justin up close was crazy and I got to hug him too and he is even better looking in person. The show was great of course too. He is such an awesome performer and always puts on a good show. Huge shout out to NOOK for making this entire day possible. It was the best day of my life!"
The promotion also gave customers in select cities who visited the NOOK counter at their local Barnes & Noble store a chance to win two tickets to the show in that city, along with the opportunity to meet Justin in person at the show. The local sweepstakes winners were picked from The Following Barnes & Noble stores: The Summit Birmingham (Birmingham, AL); Oviedo Mall (Oviedo, FL); Southlake (Morrow, GA); Metairie (Metairie, LA); Burlington (Burlington, NC); Morrison (Charlotte, NC); Cool Springs (Brentwood, TN); and San Pedro (San Antonio, TX).
As part of the exclusive "Believe in Reading"partnership with Justin Bieber, Barnes & Noble and NOOK donated $50,000 to Pencils of Promise, one of his favorite charities. Pencils of Promise is an organization dedicated to increasing access to quality education, and to help with that goal, Barnes & Noble also donated 1,000 award-winning NOOK Simple Touch eReaders to schools in the U.S. who contributed to the Pencils of Promise Schools4All fundraising campaign.
With almost 700 stores nationwide, Barnes & Noble is the best place for Justin Bieber fans to get all of his Merchandise in one convenient location, including his CDs (Believe, Under the Mistletoe, My World, Never Say Never), DVDs (Never Say Never) and books (Just Getting Started). For more information, fans should visit www.bn.com/JustinBieber.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 689 Barnes & Noble bookstores in 50 states, and one of the Web's largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital Education markets. The NOOK digital business offers award-winning NOOK products and an expansive collection of digital reading and entertainment content through the NOOK Store (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 674 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).